Demystifying Innovation

Evolution of the Smart Health Market

Trending Content

Point of View

$30B Spent on Healthcare Marketing: What you need to know

Ugh. That was our reaction to a recent article in Kaiser Health News. Just to be clear, we are big fans of Kaiser Health News and of responsible marketing. Our...


Canton & Company Releases 2019 Healthcare Predictions

BALTIMORE, Md., Jan. 15, 2019 – Canton & Company, a healthcare growth and innovation services firm, today released predictions on the future of healthcare from five pioneering leaders in the...


CBO Guide to Jump Starting Value-Based Care

Brent T. Feorene, COO It’s about time. Healthcare is finally catching on to what community-based organizations have known for years: the social conditions of someone’s life are just as important...


Canton & Company Names Joe Reilly Chief Technology Innovation Officer

BALTIMORE, Md., Jan. 3, 2019 – Canton & Company, a healthcare growth and innovation services firm, today announced the addition of Joe Reilly to its leadership team. Reilly joins as...


Five of our favorite healthcare innovations

As big believers in a market-driven health economy, it’s frustrating to watch the goliath U.S. health system in a slow creep toward a more market-based model – but it is...

Point of View

No More Disruption, PLEASE!

Think everyone in healthcare embraces the idea of disruption? Think again. A recent article in the Harvard Business Review addresses this reality head on. Physicians in particular are fatigued from...


Healthcare B2B Marketing: Meet the New Decision Maker

Let’s get right to it. If you’re a healthcare marketer or business leader, you need to know who is making buying decisions for your product or service. And you need...

Create your own user feedback survey