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Demystifying Innovation

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Evolution of the Smart Health Market

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Point of View

$30B Spent on Healthcare Marketing: What you need to know

Ugh. That was our reaction to a recent article in Kaiser Health News. Just to be clear, we are big fans of Kaiser Health News and of responsible marketing. Our...

News

Canton & Company Releases 2019 Healthcare Predictions

BALTIMORE, Md., Jan. 15, 2019 – Canton & Company, a healthcare growth and innovation services firm, today released predictions on the future of healthcare from five pioneering leaders in the...

Strategy

CBO Guide to Jump Starting Value-Based Care

Brent T. Feorene, COO It’s about time. Healthcare is finally catching on to what community-based organizations have known for years: the social conditions of someone’s life are just as important...

News

Canton & Company Names Joe Reilly Chief Technology Innovation Officer

BALTIMORE, Md., Jan. 3, 2019 – Canton & Company, a healthcare growth and innovation services firm, today announced the addition of Joe Reilly to its leadership team. Reilly joins as...

Innovation

Five of our favorite healthcare innovations

As big believers in a market-driven health economy, it’s frustrating to watch the goliath U.S. health system in a slow creep toward a more market-based model – but it is...

Point of View

No More Disruption, PLEASE!

Think everyone in healthcare embraces the idea of disruption? Think again. A recent article in the Harvard Business Review addresses this reality head on. Physicians in particular are fatigued from...

Marketing

Healthcare B2B Marketing: Meet the New Decision Maker

Let’s get right to it. If you’re a healthcare marketer or business leader, you need to know who is making buying decisions for your product or service. And you need...

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