HIMSS 2019: Treat it Like an Investment (or don’t go)

HIMSS 2019: Treat it Like an Investment (or don’t go)

If you’re in healthcare, you know HIMSS. It’s the largest healthcare IT conference in the world, attracting tens of thousands of attendees and exhibitors every year. It’s incredibly well run, offers a variety of educational opportunities and top-notch speakers, and...
Top Healthcare B2B Marketing Strategies

Top Healthcare B2B Marketing Strategies

Growing a healthcare business is hard work. In fact, it can be exhausting. But it can also be exhilarating and fun if you have – among other things – the right marketing strategy in place. In this blog series, we’ll explore what it takes for healthcare B2B marketers...
2019 Healthcare Predictions

2019 Healthcare Predictions

Canton & Company’s 2019 Healthcare Predictions features leading experts sharing their views on what to expect in the industry throughout this year. Among the trends cited are the continued movement of care from institutional settings to the community and the home,...