Author Archives: Canton & Company

Infographic: 6 Drivers of Health at Home

FREE INFOGRAPHIC Here’s a quick look at the industry forces driving the “health@home” trend. In this infographic, we also cover nine current models and the emerging potential of home-centered care for Medicare services. If you’re trying to make sense of the market, our team can help you size up your distinct opportunity with market data

Infographic: 7 Things to Know About the ROI of Value-Based Care

FREE INFOGRAPHIC While more than 60 percent of payments to healthcare service providers in 2020 were tied to value in some way, the industry hasn’t reached a genuine tipping point in value-based care just yet. At the same time, it’s extremely difficult to attach a specific dollar figure to the returns realized from investments in

Canton & Company Names Nicole Althaus to Chief Marketing Officer Role

Nicole Althaus, Chief Marketing Officer

BALTIMORE, MD –March 3, 2022 – Canton & Company, a leading healthcare strategy, growth, and performance solutions firm, today announced that Nicole Althaus will lead end-to-end branding, product design, and marketing innovation for Canton and its clients as Chief Marketing Officer and GM, Integrated Marketing. Recognized for her success in competitive differentiation in the healthcare

Rural Health Has A New Playbook

Hospitals and health systems attending the AHA Rural Health Leadership Conference 2022 agreed that innovation is the only way to improve care delivery in rural communities. The future will be shaped by consumer-centric care, data-fueled decision-making, innovative technology, and partnerships that create meaningful care experiences — in spite of the many challenges unique to rural