If you’re struggling to make yourself seen and heard, check out these effective strategies for marketing in the competitive health IT space.
Author Archives: Canton & Company
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Nov
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Strategic plans for health IT businesses must lean more on quantified market insight and less on hopeful ideas
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Nov
Nov
The hospital of the future will only succeed when it pivots to reach patients in a variety of settings in the most cost-effective way. See 3 must-haves here.
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Oct
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Consumers want remote patient monitoring, and providers are embracing it. Find out if RPM investment has growth potential.
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Healthcare deal targets must have a sustainable forecast that can withstand a variety of market uncertainties. Here are 3 segments of interest.
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Healthcare private equity firms might find 100-day plans extending into longer time frames. With the right perspective, you can zero in on your top priorities.
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Sep
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The potential of artificial intelligence is still emerging for payers. However, they have an incentive to adopt the technology to gain efficiencies.
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Aug
Aug
Healthcare B2B marketing calls for continuous evaluation and adjustment to be sure you’re moving in the right direction. Follow these 5 tips.
All Content, News
Canton & Company Executives Named to Board of Directors for Monarch Health Solutions
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Aug
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New joint venture focused on improving the health of communities to benefit from expertise of C-suite leaders BALTIMORE – August 4, 2021 – Canton & Company (Canton), a leading healthcare growth and innovation firm, today announced that three of its executives have been tapped to serve as members of the Board of Directors for Monarch
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Jul
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A strong brand can lay the foundation for long-term growth that’s capable of withstanding harsh headwinds. Find out how to make your healthcare brand stronger.