eBook cover
The Hospital CEO’s Guide to a Care at Home Strategy
January 10, 2022

FREE E-BOOK While medical care delivered to patients in their homes isn’t an entirely new concept, hospitals and health systems must build a timely strategy to facilitate the delivery of a much broader

Canton & Company Elevates Strategic Planning for Integrated Health System: Arnot Health
January 6, 2022

VIDEO: Arnot Health President and CEO Jonathan Lawrence describes how Canton refined the health system's service-line strategy.

healthcare advisory services
7 Key Learnings From 2021 For Healthcare Leaders
December 17, 2021

Consider the lessons from 2021 and this guidance from Canton senior leaders for addressing healthcare's key challenges in 2022.

Canton & Company Names Sharon Harder to Home and Community Care Executive Role
December 14, 2021

Nationally-recognized expert joins healthcare growth services firm to support market demand for health at home expertise BALTIMORE – December 14, 2021 – Canton & Company, a leading healthcare growth and strategic services firm,

health IT marketing
How Health IT Companies Can Solve Top Marketing Challenges
November 18, 2021

If you’re struggling to make yourself seen and heard, check out these effective strategies for marketing in the competitive health IT space.

health IT marketing
Top 5 Strategic Considerations for the Evolving Health IT Landscape
November 11, 2021

Strategic plans for health IT businesses must lean more on quantified market insight and less on hopeful ideas

hospital FFS
3 Essentials for the Hospital of the Future
November 4, 2021

The hospital of the future will only succeed when it pivots to reach patients in a variety of settings in the most cost-effective way. See 3 must-haves here.

consumerism healthcare
Markets For Health: 3 Ways to Repair Our Broken System
October 12, 2021

We can create a more functional healthcare market by considering three principles: Consumer first; transparency; and freedom to innovate.

remote patient monitoring
What is the Potential of Remote Patient Monitoring?
October 5, 2021

Consumers want remote patient monitoring, and providers are embracing it. Find out if RPM investment has growth potential.

healthcare investment
3 Healthcare Sectors On Every Investor’s Watchlist
September 28, 2021

Healthcare deal targets must have a sustainable forecast that can withstand a variety of market uncertainties. Here are 3 segments of interest.

healthcare asset targets
What You’re Probably Overlooking in Your 100-Day Plan
September 14, 2021

Healthcare private equity firms might find 100-day plans extending into longer time frames. With the right perspective, you can zero in on your top priorities.

payer artificial intelligence
Why AI Solutions Are Smart Investments For Payers
September 7, 2021

The potential of artificial intelligence is still emerging for payers. However, they have an incentive to adopt the technology to gain efficiencies.

B2B healthcare marketing
5 Quick Wins in B2B Healthcare Marketing
August 24, 2021

Healthcare B2B marketing calls for continuous evaluation and adjustment to be sure you’re moving in the right direction. Follow these 5 tips.

Healthcare Marketing Consultants
Canton & Company Executives Named to Board of Directors for Monarch Health Solutions
August 4, 2021

New joint venture focused on improving the health of communities to benefit from expertise of C-suite leaders BALTIMORE – August 4, 2021 – Canton & Company (Canton), a leading healthcare growth and innovation

Home-Based Medical Care Consulting
If Home-Based Care Is The Future, How Do We Get There?
July 27, 2021

Providers continue to demonstrate that home-based medical care can achieve better value, but stakeholders must overcome these existing barriers.

Strengthen Your Healthcare Brand
How To Strengthen Your Brand In Today’s Healthcare Market
July 22, 2021

A strong brand can lay the foundation for long-term growth that’s capable of withstanding harsh headwinds. Find out how to make your healthcare brand stronger.

Healthcare Marketing Consultants
Markets For Health: 3 Realities That Lack Common Sense
July 13, 2021

The healthcare industry can point to many failures, including perverse incentives, siloed data, and resistance to change. But the worst malfunction of all is disregard for the consumer.

Healthcare Marketing Firm
5 Things Every Healthcare CEO Needs To Know About Marketing
July 6, 2021

Marketing must be an investment priority because it drives enterprise growth. Here are a few practical healthcare marketing insights for executives.

health IT sustainability model
Canton & Company Transforms Health Center IT Strategy: Iowa Primary Care Association
June 22, 2021

VIDEO: See how Canton & Company helped a primary care association transform its IT services model to ensure sustainable growth and member engagement.

healthcare technology
3 Essentials For Healthcare’s Post-Pandemic Future
June 17, 2021

With intense pressure on margins, health systems must recalibrate in the post-pandemic future through technology, integration, and consumer-focused efforts.

Healthcare Executive Recruiting Expert
Target Your Next Leadership Role With An Executive Recruiting Expert
June 8, 2021

Healthcare organizations are looking for dynamic leaders. An executive search consultant is the ideal resource to connect people and businesses in a win-win relationship.

Healthcare Technology Consulting Firm
Technology Itself Doesn’t Solve Healthcare’s Biggest Tech Challenges
June 2, 2021

Too often, healthcare organizations identify a technology need then seek out a specific solution. Instead, take a step back and reconsider your target operating model, then build your strategy from there.

Healthcare Workforce Competition Is Heating Up
May 12, 2021

New market entrants are competing to hire experienced healthcare leaders, further drawing down the depleted talent pool. Financiers, entrepreneurs, and tech gurus are just a few of the candidates joining the ranks in

Executive Recruiting in Healthcare Calls For Flexibility
April 23, 2021

Prior to the global pandemic, the vast majority of executive recruiting in healthcare took place in the form of in-person, one-on-one interactions. Since COVID-19, the professional world has turned upside down, and businesses

Not Just a Consultant, Canton & Company is Part of the Team: Lamoille Health Partners
April 22, 2021

VIDEO: Lamoille Health Partners worked with Canton & Company to re-establish its brand, position the organization for expansion, and stand out as the premier provider in the region.

Trust and Innovation Form the Foundation of a Successful Client Relationship: Holon Solutions
April 22, 2021

VIDEO: When Holon Solutions needed to increase brand awareness in the complex health IT market, they turned to Canton & Company for comprehensive marketing strategy and execution.

Why New Price Transparency Rules Are Just the Beginning
April 14, 2021

Consumers will most definitely drive the future of healthcare. And the idea of meeting consumer expectations in a way that rivals today’s online shopping experience isn’t just aspirational. It’s becoming a reality.

Value Based Healthcare Models
3 Ways Providers Can Win With Value-Based Models
March 25, 2021

Providers want fair pay for good outcomes, but they also need to position themselves for success before scaling up their value-based arrangements. Here are a few of the ways providers can win.

Private Equity In Healthcare
Why Private Equity Is Playing The Long Game In Healthcare Now
March 18, 2021

As private equity firms continue to revise their investment strategies, one pattern seems to be emerging: Many are playing the long game in the healthcare market.

Healthcare Strategy Consultants
Private Equity Remains Active In These Healthcare Subsegments
March 11, 2021

It’s hardly business as usual for private equity investors. As they look more broadly at value creation, many are rethinking their baseline approaches for 2021.

Healthcare Private Equity Consultants
What Health Leaders Want From Private Equity Partners
March 4, 2021

Private equity is not just as a source of capital but also a strategic partner that helps owners better leverage the equity they’ve worked so hard to build.

What Private Equity Looks For In Healthcare Investments
February 24, 2021

Healthcare is a resilient industry, and private equity (PE) has taken notice. As firms scour the market searching for attractive assets to add to their portfolios, PE investors have refined their targeting strategies.

5 Reasons Why Private Equity Loves Healthcare
February 16, 2021

The number of private equity (PE) investment firms has grown over the past decade, and those investors have become quite active in the healthcare sector. And with good reason. Healthcare offers the right

Pandemic Response Strategists
In the news: Oglethorpe University Welcomes Students Back to Campus with Help from Canton & Company
February 2, 2021

The university’s multifaceted pandemic response framework has kept students and staff safe on campus When Oglethorpe University made the decision to open its campus to residential students during the fall semester, leaders partnered

Woman with headphones, notepad, and laptop attending virtual event
Top 5 Tips for Hosting Successful Virtual Events During COVID-19
November 16, 2020

COVID-19 has forced us to make many changes to the way we interact with family, friends, colleagues, and strangers. The business world has borne the brunt of many of these adjustments as the

Dr. William Streck Headshot
Healthcare Industry Leader Dr. William Streck Joins Canton & Company as Chief Clinical Officer
September 15, 2020

Nationally-recognized physician executive leader to power client growth initiatives with clinical perspective and more than three decades of success in healthcare innovation and reform BALTIMORE – Sept. 15, 2020 – Canton & Company,

Family using telehealth session via tablet
The COVID Era is Reshaping Healthcare Consumer Behaviors…Is the U.S. Healthcare System Ready To Adapt?
July 16, 2020

If COVID-19 has taught us anything, it’s how to adapt and find new ways to live amidst a global pandemic. Just as the pandemic is reshaping the economy and our way of life,

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future
April 22, 2020

Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm,

DC and the coronavirus
Crony-Virus19: How Government Interference Hampered our Response to the Global Pandemic
April 7, 2020

As we move past the one-month mark of dealing with COVID19 in the United States, it’s important to document the lessons we are learning and inventory obstacles we’re facing in fighting this invisible

COVID-19 Propelling Healthcare Forward - Canton & Company
COVID-19: The Case for Propelling Healthcare Forward
March 31, 2020

Life is always interesting. Just a few months ago I was living through the bitter disappointment of the Baltimore Ravens losing a heavily favored playoff game to the Tennessee Titans. Today, I’m sheltering

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers
March 27, 2020

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it

COVID-19 and Consumer-Centered Care - Canton & Company
Four Ways the COVID-19 Pandemic Response is Accelerating Consumer-centered Care
March 23, 2020

The COVID-19 pandemic has caused unprecedented disruption to the status quo around the world. We’re sheltering in place, practicing social distancing, and working and schooling from home where possible, among other changes. The

Amazon and Walmart in Healthcare - Canton & Company
Amazon, Walmart Make Bold Moves in Healthcare…Again
March 9, 2020

Mega companies like Walmart and Amazon keep pushing the envelope when it comes to healthcare. There seems to be no stopping these retail giants as they continue to forge ahead with the rollouts

Marketing Healthcare to Millennials - Canton & Company
Millennials Are Redefining Healthcare as We Know It
February 4, 2020

There’s been some real disruption to the healthcare status quo in recent years and much of that change is in anticipation of millennial utilization. This on-demand, tech-savvy generation, now comprising the largest population

Consumer Demnad for Healthcare Convenience & Retailers - Canton & Company
Consumer Demand for Healthcare Convenience Paves the Way for Retailers
January 28, 2020

Today’s healthcare consumers, driven largely by the Millennial population, demand convenience, quality, transparency, and affordability. In a growing number of cases, consumers are eliminating trips to emergency rooms and even primary care physicians

6 Healthcare Trends to Watch - Credit Suisse Annual Healthcare Conference 2019
6 Healthcare Trends to Watch from Credit Suisse Annual Healthcare Conference 2019
November 18, 2019

The Credit Suisse Annual Healthcare Conference 2019 wrapped up last week. A big thank you to Credit Suisse for inviting Canton & Company to attend and share knowledge with leading health plans, providers, vendors, and CMS. As

Looking Back At Our 2019 Healthcare Predictions - Canton & Company
A Look Back at Our 2019 Healthcare Predictions
October 29, 2019

We launched into the year by inviting some of our favorite thought leaders to share their predictions for 2019. Now as the year draws to a close, it’s time to take a retrospective look

Healthcare's Smartest Investment Ever - Canton & Company
Healthcare’s Smartest Investment Ever
October 29, 2019

You probably cringe when you see reports showing that Americans aren’t getting any healthier for the $3 trillion currently being spent on care. Reasons behind the weak return on investment include all the

3 Ways Apple Takes Major Bite Out of Healthcare Industry - Canton & Company
3 Ways Apple is Taking a Major Bite Out of the Healthcare Market
October 9, 2019

Analysts predict that Apple’s market opportunity in healthcare could reach as high as $313 billion in just a few years. Even the more conservative estimate of $15 billion is quite an eye-popper when

New York IPA Aligns Around Social Determinants of Health - Canton & Company
New IPA Aligns Around Social Determinants of Health
October 9, 2019

Historically, the work of community-based organizations (CBOs) has been fueled by grants and donations. But that financial model is changing…a lot! Why? Because payer and provider investments are now being added to the

Interoperable Claims Data
Interoperable Claims Data: Not Just a Pie in the Sky
October 8, 2019

Among all the healthcare stakeholders, payers capture the most data. Their giant claims processing machines gather up information from the entire provider community, not just a single silo. Their patient records also contain

Smart Health Market Interview - Tridiuum
Smart Health Market Interview – Mark Redlus, CEO, Tridiuum
September 12, 2019

Tell us a little bit about Tridiuum. Tridiuum is a digital behavioral health company that powers interactions between patients and providers in the outpatient setting, particularly for integrated models and primary care. Our

Healthcare & Consumer Satisfaction
Two New Trends Prove Consumer Satisfaction is More Important than Ever
August 26, 2019

Assessing healthcare quality is no simple task. Historically, the work has involved a symphony of government agencies, professional groups, researchers, and clinical pros all piping in on the processes they believe signify quality. But in

Telehealth & Online Medical Consulting
5 Things to Know as Telehealth Reaches its Tipping Point
July 30, 2019

Market demands for “care everywhere” have brought telehealth to the forefront, and the outlook is quite positive. Utilization is up. Policy and payment details related to telehealth are being ironed out, and value-based models

Food-As-Medicine Healthcare Programs - Canton & Company
Bay State Fits Food into the Continuum of Care
July 30, 2019

Massachusetts is among the more aggressive innovators when it comes to healthcare, and is one of just a dozen states implementing a Medicaid ACO model. We’ll be curious to see how providers integrate

Healthcare for Boomers & Millennials - Canton & Company
How to Prepare for the Rollercoaster of Generational Care
July 30, 2019

Even our most forward-thinking colleagues lie awake at night wondering how to juggle the strategies of today with the innovations they’ll need for tomorrow. Take, for instance, the divergence among the various generations

Consumer-Focused Patient Satisfaction in Healthcare - Canton & Company
Patients Get Creative to Get What They Want
July 19, 2019

Necessity is the mother of invention, according to ancient Greek philosopher Plato. But we might argue that wants — not just needs or necessities — are giving rise to a wave of new

Patient Engagement - Canton & Company
The Elephant in the Room: Patient Engagement
July 17, 2019

There are plenty of reasons why it’s difficult to engage consumers in their health, but stakeholders have yet to find the right formula to overcome those barriers. In today’s opportunity era, the innovators who can

Providers Still Falling Short of Consumer Demands
July 9, 2019

By executive order, the Department of Health and Human Services has only a few weeks to design a plan that would enable consumers to see the negotiated costs of their health services. That won’t just

Retailers Bet on Consumers’ Love of Convenience
June 17, 2019

Everywhere you look it seems neighborhood retailers are expanding their health offerings to fill a market need. Consumers certainly like the idea of accessing on-demand, convenient care options, so the new surge of expansion

Better Health Could be a Meal Delivery Away
June 17, 2019

Experts say the typical American diet is a leading cause of health problems in our country. But all those bad-for-you processed foods also happen to be inexpensive, quick, and tasty. No wonder Americans

Jefferson College of Population Health Taps Don McDaniel as First Entrepreneur-in-Residence
June 11, 2019

PHILADELPHIA, Pa., and BALTIMORE, Md., June 11, 2019 – The Jefferson College of Population Health, part of Philadelphia’s Thomas Jefferson University, today announced it has named Don McDaniel as its first Entrepreneur-in-Residence. McDaniel,

Payers Accelerate Investment to Close SDOH Gaps
June 4, 2019

As we’ve discussed before, 94% of our colleagues believe the current healthcare system revolves around sickness rather than health. But the majority of them also believe we’ll transform that dynamic within the next 10 years.

Urgent Care Gets Boost from Medicare
May 29, 2019

We continue to see evidence of the opportunity era in healthcare — this period of transformation creating opportunities for innovators and forward-thinking organizations to deliver status quo-breaking products and services. Take for instance, the positive

Dennis Tkach PhD Joins Canton & Company as Chief Consulting and Research Officer
May 21, 2019

Healthcare growth & strategy firm expands leadership team, capabilities with industry expert BALTIMORE, Md., May 21, 2019 – Canton & Company, a healthcare growth and innovation firm, today announced the addition of Dennis

Consumer Health Trends - Healthcare Advisors - Canton & Company
Four Consumer Health Trends That Can Make or Break a Business
May 8, 2019

Nothing will shape the next decade of healthcare as much as consumerism. Patients will continue to look for new options in health because they view the system’s status quo as painfully contrary to their otherwise

Smart Health Market - Healthcare Consulting - Canton & Company
Consumers Say “Yes” to Three Convenient Distributed Care Models
May 8, 2019

In the emerging Smart Health Market, a greater portion of buying power is shifting to consumers. As families become more sensitive to costs, they’re also demanding a system that works for them. And what

Alexa Healthcare Data Protection - Healthcare Consulting Firm - Canton & Company
Hey Alexa, Can We Trust You with Our Health Information?
May 2, 2019

No one was surprised when Amazon announced it had set up HIPAA compliance for its Alexa technology. Yeah, we figured it was only a matter of time. By clearing this gigantic regulatory hurdle,

The Future of Healthcare - Healthcare Strategic Planning - Canton & Company
Survey Results Point to New Kind of Healthcare Industry in 10 Years
May 2, 2019

No doubt healthcare is changing, but how fast will it change and into what? Over the last six months, Canton & Company engaged industry insiders for their views on the overall direction for

Netflix Model for Hepatitis C - Healthcare Marketing – Canton & Company
A Netflix Model for Hep C
April 3, 2019

We’re keeping a close eye on the ingenious “Netflix model” two states are launching to pay for hepatitis C drugs. It certainly has some implications for how a Smart Health Market might approach

Investing In Social Determinants of Health - Healthcare Consultants
3 Companies Making Big Moves with SDoH
March 28, 2019

​Not so long ago, addressing social determinants of health (SDOH) was considered a bleeding-edge concept. While pretty much every stakeholder agreed that “life” factors make an enormous difference in health outcomes, few had

MyHealthEData - Healthcare Consulting
MyHealthEData Puts Consumers at Center of Healthcare Conversation
March 11, 2019

At HIMSS 2019, CMS Administrator Seema Verma reminded the throngs of health IT enthusiasts that patient data belongs to patients. We couldn’t agree more. In a white paper published last year, we introduced

Price Transparency in Healthcare - Healthcare Consulting
Healthcare’s Big Reveal Sets a Precedent
March 4, 2019

Prices matter. They are the fuel that energizes the free market, setting buyers into action. However, when U.S. hospitals posted their prices online for the first time in January, it was nothing but

Medicare Advantage Plans - Healthcare consultants
In Pursuit of Smart Health: Lyft’s Focus on Medicare Advantage Plans
February 25, 2019

We love a good Smart Health Market story, and a recent article in FierceHealthcare about the partnership between ride-sharing giant Lyft and Medicare Advantage (MA) plans made us smile. Common sense and uncommon

Medicare Solutions - Healthcare consultants
Medicare: Financial Disaster or Value-Based Opportunity?
February 18, 2019

Medicare is in serious trouble. Mike Leavitt recently warned stakeholders in a whitepaper that Medicare Part A will run out of money in 2026, and there is no backup plan. We’ve heard the