BALTIMORE, MD –March 3, 2022 – Canton & Company, a leading healthcare strategy, growth, and performance solutions firm, today announced that Nicole Althaus will lead end-to-end branding, product design, and marketing innovation for Canton and its clients as Chief Marketing Officer and GM, Integrated Marketing. Recognized for her success in competitive differentiation in the healthcare
Category Archives: All Content
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VIDEO: Kurt Chamberlin, Program Development Marketing Manager of Direct Supply, describes how Canton uncovered deep market insights.
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Hospitals and health systems attending the AHA Rural Health Leadership Conference 2022 agreed that innovation is the only way to improve care delivery in rural communities. The future will be shaped by consumer-centric care, data-fueled decision-making, innovative technology, and partnerships that create meaningful care experiences — in spite of the many challenges unique to rural
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As investors size up healthcare in 2022, trends worth a second look include care at home, workforce burnout, health IT, and the scrutiny drawn by PE ownership.
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All signs point to a strong year ahead for healthcare investment, but some caveats are emerging for 2022 that could affect growth potential.
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FREE E-BOOK While medical care delivered to patients in their homes isn’t an entirely new concept, hospitals and health systems must build a timely strategy to facilitate the delivery of a much broader range of services outside of the hospital’s four walls. From technology-enabled virtual care to comprehensive acute care in the home, emerging models
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Canton & Company Elevates Strategic Planning for Integrated Health System: Arnot Health
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VIDEO: Arnot Health President and CEO Jonathan Lawrence describes how Canton refined the health system’s service-line strategy.
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Consider the lessons from 2021 and this guidance from Canton senior leaders for addressing healthcare’s key challenges in 2022.
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Nationally-recognized expert joins healthcare growth services firm to support market demand for health at home expertise BALTIMORE – December 14, 2021 – Canton & Company, a leading healthcare growth and strategic services firm, today announced that Sharon Harder has joined its ranks as Vice President, Home and Community-based Care. Recognized across the industry for her
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If you’re struggling to make yourself seen and heard, check out these effective strategies for marketing in the competitive health IT space.