A strong brand can lay the foundation for long-term growth that’s capable of withstanding harsh headwinds. Find out how to make your healthcare brand stronger.
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The healthcare industry can point to many failures, including perverse incentives, siloed data, and resistance to change. But the worst malfunction of all is disregard for the consumer.
Marketing must be an investment priority because it drives enterprise growth. Here are a few practical healthcare marketing insights for executives.
VIDEO: See how Canton & Company helped a primary care association transform its IT services model to ensure sustainable growth and member engagement.
With intense pressure on margins, health systems must recalibrate in the post-pandemic future through technology, integration, and consumer-focused efforts.
Healthcare organizations are looking for dynamic leaders. An executive search consultant is the ideal resource to connect people and businesses in a win-win relationship.
Too often, healthcare organizations identify a technology need then seek out a specific solution. Instead, take a step back and reconsider your target operating model, then build your strategy from there.
New market entrants are competing to hire experienced healthcare leaders, further drawing down the depleted talent pool. Financiers, entrepreneurs, and tech gurus are just a few of the candidates joining the ranks in the C-suite.
Prior to the global pandemic, the vast majority of executive recruiting in healthcare took place in the form of in-person, one-on-one interactions. Since COVID-19, the professional world has turned upside down, and businesses are responding with more flexibility than ever.
VIDEO: Lamoille Health Partners worked with Canton & Company to re-establish its brand, position the organization for expansion, and stand out as the premier provider in the region.