The healthcare industry can point to many failures, including perverse incentives, siloed data, and resistance to change. But the worst malfunction of all is disregard for the consumer.
Category Archives: All Content
06
Jul
Jul
Marketing must be an investment priority because it drives enterprise growth. Here are a few practical healthcare marketing insights for executives.
All Content, Value-Based Care, Videos
Canton & Company Transforms Health Center IT Strategy: Iowa Primary Care Association
22
Jun
Jun
VIDEO: See how Canton & Company helped a primary care association transform its IT services model to ensure sustainable growth and member engagement.
17
Jun
Jun
With intense pressure on margins, health systems must recalibrate in the post-pandemic future through technology, integration, and consumer-focused efforts.
08
Jun
Jun
Healthcare organizations are looking for dynamic leaders. An executive search consultant is the ideal resource to connect people and businesses in a win-win relationship.
02
Jun
Jun
Too often, healthcare organizations identify a technology need then seek out a specific solution. Instead, take a step back and reconsider your target operating model, then build your strategy from there.
12
May
May
New market entrants are competing to hire experienced healthcare leaders, further drawing down the depleted talent pool. Financiers, entrepreneurs, and tech gurus are just a few of the candidates joining the ranks in the C-suite.
23
Apr
Apr
Prior to the global pandemic, the vast majority of executive recruiting in healthcare took place in the form of in-person, one-on-one interactions. Since COVID-19, the professional world has turned upside down, and businesses are responding with more flexibility than ever.
All Content, Marketing, Strategy, Videos
Not Just a Consultant, Canton & Company is Part of the Team: Lamoille Health Partners
22
Apr
Apr
VIDEO: Lamoille Health Partners worked with Canton & Company to re-establish its brand, position the organization for expansion, and stand out as the premier provider in the region.
All Content, Innovation, Marketing, Videos
Trust and Innovation Form the Foundation of a Successful Client Relationship: Holon Solutions
22
Apr
Apr
VIDEO: When Holon Solutions needed to increase brand awareness in the complex health IT market, they turned to Canton & Company for comprehensive marketing strategy and execution.