Category Archives: All Content

Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers

Home Care Providers Marketing Services - AAHCM - Canton & Company

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council (IRC) of the American Academy of Home Care Medicine (AAHCM). Canton & Company will make its

Four Ways the COVID-19 Pandemic Response is Accelerating Consumer-centered Care

COVID-19 and Consumer-Centered Care - Canton & Company

The COVID-19 pandemic has caused unprecedented disruption to the status quo around the world. We’re sheltering in place, practicing social distancing, and working and schooling from home where possible, among other changes. The impact on U.S. healthcare has been especially noteworthy. In the collective effort to quickly curb the spread of the virus, healthcare organizations

Amazon, Walmart Make Bold Moves in Healthcare…Again

Amazon and Walmart in Healthcare - Canton & Company

Mega companies like Walmart and Amazon keep pushing the envelope when it comes to healthcare. There seems to be no stopping these retail giants as they continue to forge ahead with the rollouts of new health services that are surely disrupting the status quo in consumer and employer-based healthcare. Earlier this month, Amazon went live

Millennials Are Redefining Healthcare as We Know It

Marketing Healthcare to Millennials - Canton & Company

There’s been some real disruption to the healthcare status quo in recent years and much of that change is in anticipation of millennial utilization. This on-demand, tech-savvy generation, now comprising the largest population segment in the country, is a driving force in redefining our healthcare practices. Millennials contribute about 21 percent of total healthcare spending

Consumer Demand for Healthcare Convenience Paves the Way for Retailers

Consumer Demnad for Healthcare Convenience & Retailers - Canton & Company

Today’s healthcare consumers, driven largely by the Millennial population, demand convenience, quality, transparency, and affordability. In a growing number of cases, consumers are eliminating trips to emergency rooms and even primary care physicians in favor of a quick visit to their neighborhood retail healthcare clinic. Retail clinics hit the scene in the early 2000s touting

6 Healthcare Trends to Watch from Credit Suisse Annual Healthcare Conference 2019

6 Healthcare Trends to Watch - Credit Suisse Annual Healthcare Conference 2019

The Credit Suisse Annual Healthcare Conference 2019 wrapped up last week. A big thank you to Credit Suisse for inviting Canton & Company to attend and share knowledge with leading health plans, providers, vendors, and CMS. As I reflect on the knowledge-packed sessions, six key themes come to mind and culminate in this question for me: Although it is

A Look Back at Our 2019 Healthcare Predictions

Looking Back At Our 2019 Healthcare Predictions - Canton & Company

We launched into the year by inviting some of our favorite thought leaders to share their predictions for 2019. Now as the year draws to a close, it’s time to take a retrospective look at how our forecasters’ insight has played out in the healthcare market since. Our experts included: Ron Kuerbitz, CEO, agilon health Bruce Leff,

Healthcare’s Smartest Investment Ever

Healthcare's Smartest Investment Ever - Canton & Company

You probably cringe when you see reports showing that Americans aren’t getting any healthier for the $3 trillion currently being spent on care. Reasons behind the weak return on investment include all the usual suspects: waste, poor patient engagement, administrative burdens, etc. Yet, this year’s loudest call to action has centered on the non-medical factors

3 Ways Apple is Taking a Major Bite Out of the Healthcare Market

3 Ways Apple Takes Major Bite Out of Healthcare Industry - Canton & Company

Analysts predict that Apple’s market opportunity in healthcare could reach as high as $313 billion in just a few years. Even the more conservative estimate of $15 billion is quite an eye-popper when you consider that Mayo Clinic’s 2018 revenue, for example, was $12 billion. (Bloomberg) (Mayo Clinic) Apple is building a new ecosystem in

New IPA Aligns Around Social Determinants of Health

New York IPA Aligns Around Social Determinants of Health - Canton & Company

Historically, the work of community-based organizations (CBOs) has been fueled by grants and donations. But that financial model is changing…a lot! Why? Because payer and provider investments are now being added to the mix as CBOs become a bigger part of the healthcare ecosystem. As we’ve said before, everyone is hyper-focused on social determinants of health