Category Archives: All Content

The COVID Era is Reshaping Healthcare Consumer Behaviors…Is the U.S. Healthcare System Ready To Adapt?

Family using telehealth session via tablet

If COVID-19 has taught us anything, it’s how to adapt and find new ways to live amidst a global pandemic. Just as the pandemic is reshaping the economy and our way of life, it’s changing how consumers are utilizing and modifying the healthcare system to better meet their needs. From virtual medicine to shifting consumer

Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future

Home Care Providers Marketing Services - AAHCM - Canton & Company

Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm, today released a new white paper exploring the impacts of COVID-19 on the nation’s Federally Qualified Health Centers (FQHCs) which function as

Crony-Virus19: How Government Interference Hampered our Response to the Global Pandemic

DC and the coronavirus

As we move past the one-month mark of dealing with COVID19 in the United States, it’s important to document the lessons we are learning and inventory obstacles we’re facing in fighting this invisible enemy. When the pandemic passes, and it will pass, we need to be able to assess root causes and adjust to ensure

COVID-19: The Case for Propelling Healthcare Forward

COVID-19 Propelling Healthcare Forward - Canton & Company

Life is always interesting. Just a few months ago I was living through the bitter disappointment of the Baltimore Ravens losing a heavily favored playoff game to the Tennessee Titans. Today, I’m sheltering in place wondering when the grocery store will get another shipment of toilet paper and canned soup. COVID-19 has accelerated more rapidly

Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers

Home Care Providers Marketing Services - AAHCM - Canton & Company

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council (IRC) of the American Academy of Home Care Medicine (AAHCM). Canton & Company will make its

Four Ways the COVID-19 Pandemic Response is Accelerating Consumer-centered Care

COVID-19 and Consumer-Centered Care - Canton & Company

The COVID-19 pandemic has caused unprecedented disruption to the status quo around the world. We’re sheltering in place, practicing social distancing, and working and schooling from home where possible, among other changes. The impact on U.S. healthcare has been especially noteworthy. In the collective effort to quickly curb the spread of the virus, healthcare organizations

Amazon, Walmart Make Bold Moves in Healthcare…Again

Amazon and Walmart in Healthcare - Canton & Company

Mega companies like Walmart and Amazon keep pushing the envelope when it comes to healthcare. There seems to be no stopping these retail giants as they continue to forge ahead with the rollouts of new health services that are surely disrupting the status quo in consumer and employer-based healthcare. Earlier this month, Amazon went live

Millennials Are Redefining Healthcare as We Know It

Marketing Healthcare to Millennials - Canton & Company

There’s been some real disruption to the healthcare status quo in recent years and much of that change is in anticipation of millennial utilization. This on-demand, tech-savvy generation, now comprising the largest population segment in the country, is a driving force in redefining our healthcare practices. Millennials contribute about 21 percent of total healthcare spending

Consumer Demand for Healthcare Convenience Paves the Way for Retailers

Consumer Demnad for Healthcare Convenience & Retailers - Canton & Company

Today’s healthcare consumers, driven largely by the Millennial population, demand convenience, quality, transparency, and affordability. In a growing number of cases, consumers are eliminating trips to emergency rooms and even primary care physicians in favor of a quick visit to their neighborhood retail healthcare clinic. Retail clinics hit the scene in the early 2000s touting

6 Healthcare Trends to Watch from Credit Suisse Annual Healthcare Conference 2019

6 Healthcare Trends to Watch - Credit Suisse Annual Healthcare Conference 2019

The Credit Suisse Annual Healthcare Conference 2019 wrapped up last week. A big thank you to Credit Suisse for inviting Canton & Company to attend and share knowledge with leading health plans, providers, vendors, and CMS. As I reflect on the knowledge-packed sessions, six key themes come to mind and culminate in this question for me: Although it is