Category Archives: All Content

Better Health Could be a Meal Delivery Away

Experts say the typical American diet is a leading cause of health problems in our country. But all those bad-for-you processed foods also happen to be inexpensive, quick, and tasty. No wonder Americans eat poorly. It’s just so easy to do! In today’s drive toward improving population health, there’s a hardy focus on the concept

Jefferson College of Population Health Taps Don McDaniel as First Entrepreneur-in-Residence

PHILADELPHIA, Pa., and BALTIMORE, Md., June 11, 2019 – The Jefferson College of Population Health, part of Philadelphia’s Thomas Jefferson University, today announced it has named Don McDaniel as its first Entrepreneur-in-Residence. McDaniel, a longtime healthcare executive, is CEO of Canton & Company, a Baltimore-based healthcare growth and innovation firm. “This is an exciting day for

Payers Accelerate Investment to Close SDOH Gaps

As we’ve discussed before, 94% of our colleagues believe the current healthcare system revolves around sickness rather than health. But the majority of them also believe we’ll transform that dynamic within the next 10 years. To be clear, their optimism isn’t based on pie-in-the-sky predictions. There’s evidence of the shift toward comprehensive health emerging all the time

Urgent Care Gets Boost from Medicare

We continue to see evidence of the opportunity era in healthcare — this period of transformation creating opportunities for innovators and forward-thinking organizations to deliver status quo-breaking products and services. Take for instance, the positive outlook for convenient care clinics. It’s a segment that is not only growing in scale, but it’s also riding the brisk tailwinds

Dennis Tkach PhD Joins Canton & Company as Chief Consulting and Research Officer

Healthcare growth & strategy firm expands leadership team, capabilities with industry expert BALTIMORE, Md., May 21, 2019 – Canton & Company, a healthcare growth and innovation firm, today announced the addition of Dennis Tkach Ph.D. to its leadership team. Tkach joins as Chief Consulting and Research Officer, building on the firm’s capabilities in the areas

Four Consumer Health Trends That Can Make or Break a Business

Consumer Health Trends - Healthcare Advisors - Canton & Company

Nothing will shape the next decade of healthcare as much as consumerism. Patients will continue to look for new options in health because they view the system’s status quo as painfully contrary to their otherwise tech-enabled, on-demand lifestyle.   Whether you’re an established health organization or a clever disruptor, your relative success will hinge on consumerism. Revenue

Consumers Say “Yes” to Three Convenient Distributed Care Models

Smart Health Market - Healthcare Consulting - Canton & Company

In the emerging Smart Health Market, a greater portion of buying power is shifting to consumers. As families become more sensitive to costs, they’re also demanding a system that works for them. And what works? In a word: convenience! There’s no doubt that consumer expectations for convenience in every aspect of life are energizing the trend toward “distributed

Hey Alexa, Can We Trust You with Our Health Information?

Alexa Healthcare Data Protection - Healthcare Consulting Firm - Canton & Company

No one was surprised when Amazon announced it had set up HIPAA compliance for its Alexa technology. Yeah, we figured it was only a matter of time. By clearing this gigantic regulatory hurdle, Alexa has been able to launch some nifty new consumer tools. And we know the Smart Health Market is shaped by consumer demand for

Survey Results Point to New Kind of Healthcare Industry in 10 Years

The Future of Healthcare - Healthcare Strategic Planning - Canton & Company

No doubt healthcare is changing, but how fast will it change and into what? Over the last six months, Canton & Company engaged industry insiders for their views on the overall direction for healthcare. In some cases, the results validated our suspicions, and in one case, we learned something we didn’t expect.

A Netflix Model for Hep C

Netflix Model for Hepatitis C - Healthcare Marketing – Canton & Company

We’re keeping a close eye on the ingenious “Netflix model” two states are launching to pay for hepatitis C drugs. It certainly has some implications for how a Smart Health Market might approach rising drug spend. Earlier this year, Louisiana and Washington announced requests for pharma bids on fixed-cost contracts that allow the states unrestricted