Category Archives: Consumerism

The COVID Era is Reshaping Healthcare Consumer Behaviors…Is the U.S. Healthcare System Ready To Adapt?

Family using telehealth session via tablet

If COVID-19 has taught us anything, it’s how to adapt and find new ways to live amidst a global pandemic. Just as the pandemic is reshaping the economy and our way of life, it’s changing how consumers are utilizing and modifying the healthcare system to better meet their needs. From virtual medicine to shifting consumer…

Four Ways the COVID-19 Pandemic Response is Accelerating Consumer-centered Care

COVID-19 and Consumer-Centered Care - Canton & Company

The COVID-19 pandemic has caused unprecedented disruption to the status quo around the world. We’re sheltering in place, practicing social distancing, and working and schooling from home where possible, among other changes. The impact on U.S. healthcare has been especially noteworthy. In the collective effort to quickly curb the spread of the virus, healthcare organizations…

Amazon, Walmart Make Bold Moves in Healthcare…Again

Amazon and Walmart in Healthcare - Canton & Company

Mega companies like Walmart and Amazon keep pushing the envelope when it comes to healthcare. There seems to be no stopping these retail giants as they continue to forge ahead with the rollouts of new health services that are surely disrupting the status quo in consumer and employer-based healthcare. Earlier this month, Amazon went live…

Millennials Are Redefining Healthcare as We Know It

Marketing Healthcare to Millennials - Canton & Company

There’s been some real disruption to the healthcare status quo in recent years and much of that change is in anticipation of millennial utilization. This on-demand, tech-savvy generation, now comprising the largest population segment in the country, is a driving force in redefining our healthcare practices. Millennials contribute about 21 percent of total healthcare spending…

Consumer Demand for Healthcare Convenience Paves the Way for Retailers

Consumer Demnad for Healthcare Convenience & Retailers - Canton & Company

Today’s healthcare consumers, driven largely by the Millennial population, demand convenience, quality, transparency, and affordability. In a growing number of cases, consumers are eliminating trips to emergency rooms and even primary care physicians in favor of a quick visit to their neighborhood retail healthcare clinic. Retail clinics hit the scene in the early 2000s touting…

Forecast Predicts Millennial Health Shock

Millennial Healthcare Market Trends

When a storm is coming you can feel it in the air, and the stormy forecast for millennial health suddenly has everyone on high alert. Still in the midst of transitioning to value-based care, the healthcare industry could face unexpected turbulence adapting to increasingly poor millennial health and its related economic downpours. A recent study…

3 Ways Apple is Taking a Major Bite Out of the Healthcare Market

3 Ways Apple Takes Major Bite Out of Healthcare Industry - Canton & Company

Analysts predict that Apple’s market opportunity in healthcare could reach as high as $313 billion in just a few years. Even the more conservative estimate of $15 billion is quite an eye-popper when you consider that Mayo Clinic’s 2018 revenue, for example, was $12 billion. (Bloomberg) (Mayo Clinic) Apple is building a new ecosystem in…

Two New Trends Prove Consumer Satisfaction is More Important than Ever

Healthcare & Consumer Satisfaction

Assessing healthcare quality is no simple task. Historically, the work has involved a symphony of government agencies, professional groups, researchers, and clinical pros all piping in on the processes they believe signify quality. But in more recent years, those measures have undergone major changes to emphasize patient outcomes rather than delivery processes. The question everyone’s essentially trying…