VIDEO: When Holon Solutions needed to increase brand awareness in the complex health IT market, they turned to Canton & Company for comprehensive marketing strategy and execution.
Category Archives: Innovation
All Content, Consumerism, Innovation, Smart Health Market
Amazon, Walmart Make Bold Moves in Healthcare…Again
09
Mar
Mar
Mega companies like Walmart and Amazon keep pushing the envelope when it comes to healthcare. There seems to be no stopping these retail giants as they continue to forge ahead with the rollouts of new health services that are surely disrupting the status quo in consumer and employer-based healthcare. Earlier this month, Amazon went live…
All Content, Consumerism, Innovation, Smart Health Market
Consumer Demand for Healthcare Convenience Paves the Way for Retailers
28
Jan
Jan
Today’s healthcare consumers, driven largely by the Millennial population, demand convenience, quality, transparency, and affordability. In a growing number of cases, consumers are eliminating trips to emergency rooms and even primary care physicians in favor of a quick visit to their neighborhood retail healthcare clinic. Retail clinics hit the scene in the early 2000s touting…
29
Oct
Oct
You probably cringe when you see reports showing that Americans aren’t getting any healthier for the $3 trillion currently being spent on care. Reasons behind the weak return on investment include all the usual suspects: waste, poor patient engagement, administrative burdens, etc. Yet, this year’s loudest call to action has centered on the non-medical factors…
All Content, Consumerism, Innovation
3 Ways Apple is Taking a Major Bite Out of the Healthcare Market
09
Oct
Oct
Analysts predict that Apple’s market opportunity in healthcare could reach as high as $313 billion in just a few years. Even the more conservative estimate of $15 billion is quite an eye-popper when you consider that Mayo Clinic’s 2018 revenue, for example, was $12 billion. (Bloomberg) (Mayo Clinic) Apple is building a new ecosystem in…
08
Oct
Oct
Among all the healthcare stakeholders, payers capture the most data. Their giant claims processing machines gather up information from the entire provider community, not just a single silo. Their patient records also contain a universe of clinical info that is increasingly being supplemented with new indicators, such as social determinants health. Obviously, it makes sense…
30
Jul
Jul
Massachusetts is among the more aggressive innovators when it comes to healthcare, and is one of just a dozen states implementing a Medicaid ACO model. We’ll be curious to see how providers integrate social determinants of health into their value-based plans — especially for the complex Medicaid population. Yes, Massachusetts is one of the wealthiest…
All Content, Consumerism, Innovation, Smart Health Market
Patients Get Creative to Get What They Want
19
Jul
Jul
Necessity is the mother of invention, according to ancient Greek philosopher Plato. But we might argue that wants — not just needs or necessities — are giving rise to a wave of new inventions in healthcare’s opportunity era. In other words, consumers need good care, but they also want convenience, affordability, reliable information, etc. That’s why it’s…
03
Apr
Apr
We’re keeping a close eye on the ingenious “Netflix model” two states are launching to pay for hepatitis C drugs. It certainly has some implications for how a Smart Health Market might approach rising drug spend. Earlier this year, Louisiana and Washington announced requests for pharma bids on fixed-cost contracts that allow the states unrestricted…
17
Dec
Dec
As big believers in a market-driven health economy, it’s frustrating to watch the goliath U.S. health system in a slow creep toward a more market-based model – but it is a creep forward. And if you look closely, you’ll see some pretty exciting activity taking place. Market-savvy entrepreneurs and innovators recognize that the incumbent, fee-for-service…
- 1
- 2