Why New Price Transparency Rules Are Just the Beginning

Why New Price Transparency Rules Are Just the Beginning

Consumers will most definitely drive the future of healthcare. And the idea of meeting consumer expectations in a way that rivals today’s online shopping experience isn’t just aspirational. It’s becoming a reality under the pointed prodding of several federal...
HIMSS 2019: Treat it Like an Investment (or don’t go)

HIMSS 2019: Treat it Like an Investment (or don’t go)

If you’re in healthcare, you know HIMSS. It’s the largest healthcare IT conference in the world, attracting tens of thousands of attendees and exhibitors every year. It’s incredibly well run, offers a variety of educational opportunities and top-notch speakers, and...
Top Healthcare B2B Marketing Strategies

Top Healthcare B2B Marketing Strategies

Growing a healthcare business is hard work. In fact, it can be exhausting. But it can also be exhilarating and fun if you have – among other things – the right marketing strategy in place. In this blog series, we’ll explore what it takes for healthcare B2B marketers...