Category Archives: Marketing

Top 5 Tips for Hosting Successful Virtual Events During COVID-19

Woman with headphones, notepad, and laptop attending virtual event

COVID-19 has forced us to make many changes to the way we interact with family, friends, colleagues, and strangers. The business world has borne the brunt of many of these adjustments as the pandemic keeps offices closed, prevents travel, and puts in-person meetings on hold. As a result, event planning is starting to look very

HIMSS 2019: Treat it Like an Investment (or don’t go)

If you’re in healthcare, you know HIMSS. It’s the largest healthcare IT conference in the world, attracting tens of thousands of attendees and exhibitors every year. It’s incredibly well run, offers a variety of educational opportunities and top-notch speakers, and it’s a hot spot for networking and deal making. It ain’t cheap HIMSS can also

Top Healthcare B2B Marketing Strategies

Growing a healthcare business is hard work. In fact, it can be exhausting. But it can also be exhilarating and fun if you have – among other things – the right marketing strategy in place. In this blog series, we’ll explore what it takes for healthcare B2B marketers to contribute to real business growth. From

Healthcare B2B Marketing: Meet the New Decision Maker

Let’s get right to it. If you’re a healthcare marketer or business leader, you need to know who is making buying decisions for your product or service. And you need to understand them deeply. Who they are drives what information they need, when they need it and how they prefer to consume it. (Note the