Category Archives: Smart Health Market

Four Ways the COVID-19 Pandemic Response is Accelerating Consumer-centered Care

COVID-19 and Consumer-Centered Care - Canton & Company

The COVID-19 pandemic has caused unprecedented disruption to the status quo around the world. We’re sheltering in place, practicing social distancing, and working and schooling from home where possible, among other changes. The impact on U.S. healthcare has been especially noteworthy. In the collective effort to quickly curb the spread of the virus, healthcare organizations…

Amazon, Walmart Make Bold Moves in Healthcare…Again

Amazon and Walmart in Healthcare - Canton & Company

Mega companies like Walmart and Amazon keep pushing the envelope when it comes to healthcare. There seems to be no stopping these retail giants as they continue to forge ahead with the rollouts of new health services that are surely disrupting the status quo in consumer and employer-based healthcare. Earlier this month, Amazon went live…

Millennials Are Redefining Healthcare as We Know It

Marketing Healthcare to Millennials - Canton & Company

There’s been some real disruption to the healthcare status quo in recent years and much of that change is in anticipation of millennial utilization. This on-demand, tech-savvy generation, now comprising the largest population segment in the country, is a driving force in redefining our healthcare practices. Millennials contribute about 21 percent of total healthcare spending…

Consumer Demand for Healthcare Convenience Paves the Way for Retailers

Consumer Demnad for Healthcare Convenience & Retailers - Canton & Company

Today’s healthcare consumers, driven largely by the Millennial population, demand convenience, quality, transparency, and affordability. In a growing number of cases, consumers are eliminating trips to emergency rooms and even primary care physicians in favor of a quick visit to their neighborhood retail healthcare clinic. Retail clinics hit the scene in the early 2000s touting…

Forecast Predicts Millennial Health Shock

Millennial Healthcare Market Trends

When a storm is coming you can feel it in the air, and the stormy forecast for millennial health suddenly has everyone on high alert. Still in the midst of transitioning to value-based care, the healthcare industry could face unexpected turbulence adapting to increasingly poor millennial health and its related economic downpours. A recent study…

A Look Back at Our 2019 Healthcare Predictions

Looking Back At Our 2019 Healthcare Predictions - Canton & Company

We launched into the year by inviting some of our favorite thought leaders to share their predictions for 2019. Now as the year draws to a close, it’s time to take a retrospective look at how our forecasters’ insight has played out in the healthcare market since. Our experts included: Ron Kuerbitz, CEO, agilon health Bruce Leff,…

Healthcare’s Smartest Investment Ever

Healthcare's Smartest Investment Ever - Canton & Company

You probably cringe when you see reports showing that Americans aren’t getting any healthier for the $3 trillion currently being spent on care. Reasons behind the weak return on investment include all the usual suspects: waste, poor patient engagement, administrative burdens, etc. Yet, this year’s loudest call to action has centered on the non-medical factors…

Interoperable Claims Data: Not Just a Pie in the Sky

Interoperable Claims Data

Among all the healthcare stakeholders, payers capture the most data. Their giant claims processing machines gather up information from the entire provider community, not just a single silo. Their patient records also contain a universe of clinical info that is increasingly being supplemented with new indicators, such as social determinants health. Obviously, it makes sense…

Smart Health Market Interview – Mark Redlus, CEO, Tridiuum

Smart Health Market Interview - Tridiuum

Tell us a little bit about Tridiuum. Tridiuum is a digital behavioral health company that powers interactions between patients and providers in the outpatient setting, particularly for integrated models and primary care. Our platform improves overall outcomes by supporting those interactions, managing the episodes of care, and scoring that care throughout the treatment journey. As…

Two New Trends Prove Consumer Satisfaction is More Important than Ever

Healthcare & Consumer Satisfaction

Assessing healthcare quality is no simple task. Historically, the work has involved a symphony of government agencies, professional groups, researchers, and clinical pros all piping in on the processes they believe signify quality. But in more recent years, those measures have undergone major changes to emphasize patient outcomes rather than delivery processes. The question everyone’s essentially trying…