Category Archives: Trending

Consumers Say “Yes” to Three Convenient Distributed Care Models

Smart Health Market - Healthcare Consulting - Canton & Company

In the emerging Smart Health Market, a greater portion of buying power is shifting to consumers. As families become more sensitive to costs, they’re also demanding a system that works for them. And what works? In a word: convenience! There’s no doubt that consumer expectations for convenience in every aspect of life are energizing the trend toward “distributed

Hey Alexa, Can We Trust You with Our Health Information?

Alexa Healthcare Data Protection - Healthcare Consulting Firm - Canton & Company

No one was surprised when Amazon announced it had set up HIPAA compliance for its Alexa technology. Yeah, we figured it was only a matter of time. By clearing this gigantic regulatory hurdle, Alexa has been able to launch some nifty new consumer tools. And we know the Smart Health Market is shaped by consumer demand for

Survey Results Point to New Kind of Healthcare Industry in 10 Years

The Future of Healthcare - Healthcare Strategic Planning - Canton & Company

No doubt healthcare is changing, but how fast will it change and into what? Over the last six months, Canton & Company engaged industry insiders for their views on the overall direction for healthcare. In some cases, the results validated our suspicions, and in one case, we learned something we didn’t expect.

A Netflix Model for Hep C

Netflix Model for Hepatitis C - Healthcare Marketing – Canton & Company

We’re keeping a close eye on the ingenious “Netflix model” two states are launching to pay for hepatitis C drugs. It certainly has some implications for how a Smart Health Market might approach rising drug spend. Earlier this year, Louisiana and Washington announced requests for pharma bids on fixed-cost contracts that allow the states unrestricted

3 Companies Making Big Moves with SDoH

Investing In Social Determinants of Health - Healthcare Consultants

​Not so long ago, addressing social determinants of health (SDOH) was considered a bleeding-edge concept. While pretty much every stakeholder agreed that “life” factors make an enormous difference in health outcomes, few had the stomach to test out new programs. Well, grab your Tums, because SDOH have become an integral part of strategic plans among

MyHealthEData Puts Consumers at Center of Healthcare Conversation

MyHealthEData - Healthcare Consulting

At HIMSS 2019, CMS Administrator Seema Verma reminded the throngs of health IT enthusiasts that patient data belongs to patients. We couldn’t agree more. In a white paper published last year, we introduced the concept of the Smart Health Market and discuss the topics of interoperability, data access, and data ownership. This move by CMS

In Pursuit of Smart Health: Lyft’s Focus on Medicare Advantage Plans

Medicare Advantage Plans - Healthcare consultants

We love a good Smart Health Market story, and a recent article in FierceHealthcare about the partnership between ride-sharing giant Lyft and Medicare Advantage (MA) plans made us smile. Common sense and uncommon partners at work to solve real problems and drive better results. These are the makings of the Smart Health Market. Lyft began

Will Hospice Thrive as a Benefit Under Medicare Advantage?

The Center for Medicare and Medicaid Innovation (CMMI) continues to develop new concepts and test new ideas to improve the way care is delivered in this country. We think it’s great. They are paying attention to changes in the healthcare landscape – like the incredible growth in Medicare Advantage (MA) plans – and they are

Consumer Opinion of Healthcare Will Shape 2020 Election

If you listen closely, you can hear the voice of the consumer getting louder. And as the 2020 election nears, the volume will likely grow to a roar that simply can’t be ignored. Imagine patients and care facility residents shouting, “Too expensive!” or “Too inconvenient!” or worst of all, “I’m outta here!” Consumerism like that

HIMSS 2019: Treat it Like an Investment (or don’t go)

If you’re in healthcare, you know HIMSS. It’s the largest healthcare IT conference in the world, attracting tens of thousands of attendees and exhibitors every year. It’s incredibly well run, offers a variety of educational opportunities and top-notch speakers, and it’s a hot spot for networking and deal making. It ain’t cheap HIMSS can also