Blog

Piggy Bank
Establishing Autonomy through World Class Revenue Cycle Performance
August 31, 2023

Many FQHCs continue to struggle in the wake of the COVID-19 pandemic, and savvy financial leaders are searching for ways to increase revenue and become financially self-sufficient. This requires a novel approach to RCM —one focused on efficiency, compliance, and revenue integrity. 

Why CHCs Are Embracing Integrated Care
July 31, 2023

Community health centers continue to provide accessible and comprehensive healthcare to underserved populations. They stand at the forefront embracing a transformative approach to care through the adoption of integrated care models such as Collaborative Care Management (CoCM).

Are We Ready for the Silver Tsunami?
June 29, 2023

America is aging—currently, 10,000 people turn 65 every day. Our country has a Silver Tsunami on the horizon. Are we ready for it? The short answer is no, but preparing for it is never too late. As the American population

CMS Launches Multi-State Initiative to Enhance Access and Quality of Primary Care
June 20, 2023

The emerging model aims to improve access and quality of care, especially to those in rural areas and underserved populations.

The Strategic Planning Paradox
May 31, 2023

Strategic Planning is a paradox – many say, “you can’t live with it, you can’t live without it”.  In our experience, it doesn’t have to be that way, and have found there are four grounding elements of driving successful organizational

Community Health Centers Play Pivotal Role in Advancing Health Equity
May 22, 2023

In a recent Health Affairs article, Dr. Dora Hughes, MD, MPH, Chief Medical Officer at the CMS Innovation Center, outlines a comprehensive strategy to advance health equity and describes the important role community health centers (CHCs) play in addressing health

CMS Issues New Policies to Address Digital Health Literacy
May 15, 2023

MA plans will soon be required to assess digital health literacy as technology becomes ubiquitous, according to recent updates to CMS policy.

Insights Care Feature: Canton & Company Empowers Smart Growth in the Healthcare Industry
April 24, 2023

Insights Care Magazine recently named Canton & Company among the 10 Most Trusted Healthcare Marketing Agencies to Watch in 2023.

home health acquisition
How to Navigate the 4 Stages of a Home Health Acquisition
February 22, 2023

VIDEO: When evaluating the market today, it’s beneficial to approach each stage of a home-care deal with a distinct strategy in mind.

News

CMS Launches Multi-State Initiative to Enhance Access and Quality of Primary Care
June 20, 2023

The emerging model aims to improve access and quality of care, especially to those in rural areas and underserved populations.

Arizona Alliance for Community Health Centers Selects Canton & Company to Optimize Health IT Integration
May 17, 2023

Canton to support Arizona’s Primary Care Association and Health Center Controlled Network through comprehensive health information technology assessments to ensure network success and outcomes

Canton & Company Names Sharon Harder to Home and Community Care Executive Role
December 14, 2021

Nationally-recognized expert joins healthcare growth services firm to support market demand for health at home expertise BALTIMORE – December 14, 2021 – Canton & Company, a leading healthcare growth and strategic services firm, today announced that Sharon Harder has joined

Healthcare Marketing Consultants
Canton & Company Executives Named to Board of Directors for Monarch Health Solutions
August 4, 2021

New joint venture focused on improving the health of communities to benefit from expertise of C-suite leaders BALTIMORE – August 4, 2021 – Canton & Company (Canton), a leading healthcare growth and innovation firm, today announced that three of its

Pandemic Response Strategists
In the news: Oglethorpe University Welcomes Students Back to Campus with Help from Canton & Company
February 2, 2021

The university’s multifaceted pandemic response framework has kept students and staff safe on campus When Oglethorpe University made the decision to open its campus to residential students during the fall semester, leaders partnered with Canton & Company to develop the university’s

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future
April 22, 2020

Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm, today released a new white paper exploring

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers
March 27, 2020

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council (IRC)

Jefferson College of Population Health Taps Don McDaniel as First Entrepreneur-in-Residence
June 11, 2019

PHILADELPHIA, Pa., and BALTIMORE, Md., June 11, 2019 – The Jefferson College of Population Health, part of Philadelphia’s Thomas Jefferson University, today announced it has named Don McDaniel as its first Entrepreneur-in-Residence. McDaniel, a longtime healthcare executive, is CEO of Canton

Resources

CMS Launches Multi-State Initiative to Enhance Access and Quality of Primary Care
June 20, 2023

The emerging model aims to improve access and quality of care, especially to those in rural areas and underserved populations.

CMS Issues New Policies to Address Digital Health Literacy
May 15, 2023

MA plans will soon be required to assess digital health literacy as technology becomes ubiquitous, according to recent updates to CMS policy.

Health at Home
Infographic: 6 Drivers of Health at Home
April 26, 2022

FREE INFOGRAPHIC Here’s a quick look at the industry forces driving the “health@home” trend. In this infographic, we also cover nine current models and the emerging potential of home-centered care for Medicare services. If you’re trying to make sense of

Value-Based Care Infographic
Infographic: 7 Things to Know About the ROI of Value-Based Care
April 26, 2022

FREE INFOGRAPHIC While more than 60 percent of payments to healthcare service providers in 2020 were tied to value in some way, the industry hasn’t reached a genuine tipping point in value-based care just yet. At the same time, it’s

Healthcare leaders discussing strategy
Why Health at Home is a Smart Investment
March 31, 2022

Health-at-home offers ample opportunity for growth. This white paper outlines all the reasons why investing now makes sense.

Home Healthcare Strategy Book
The Hospital CEO’s Guide to a Care at Home Strategy
January 10, 2022

FREE E-BOOK While medical care delivered to patients in their homes isn’t an entirely new concept, hospitals and health systems must build a timely strategy to facilitate the delivery of a much broader range of services outside of the hospital’s

Healthcare Delivery Systems
How Healthcare Delivery Systems Will Recalibrate Their Futures
May 18, 2021

Delivery systems must recalibrate to focus on tech-enabled care that addresses whole-person health and meets consumer expectations. In this complimentary white paper, Canton & Company unpacks the post-pandemic future.

University Welcomes Students Back to Campus With Pandemic Strategic Plan
March 2, 2021

Oglethorpe University partnered with Canton & Company on a strategic approach and detailed plan to safely open its campus for fall semester 2020 during the COVID-19 pandemic.