Blog

consumerism healthcare
Markets For Health: 3 Ways to Repair Our Broken System
October 12, 2021

We can create a more functional healthcare market by considering three principles: Consumer first; transparency; and freedom to innovate.

remote patient monitoring
What is the Potential of Remote Patient Monitoring?
October 5, 2021

Consumers want remote patient monitoring, and providers are embracing it. Find out if RPM investment has growth potential.

healthcare investment
3 Healthcare Sectors On Every Investor’s Watchlist
September 28, 2021

Healthcare deal targets must have a sustainable forecast that can withstand a variety of market uncertainties. Here are 3 segments of interest.

healthcare asset targets
What You’re Probably Overlooking in Your 100-Day Plan
September 14, 2021

Healthcare private equity firms might find 100-day plans extending into longer time frames. With the right perspective, you can zero in on your top priorities.

payer artificial intelligence
Why AI Solutions Are Smart Investments For Payers
September 7, 2021

The potential of artificial intelligence is still emerging for payers. However, they have an incentive to adopt the technology to gain efficiencies.

B2B healthcare marketing
5 Quick Wins in B2B Healthcare Marketing
August 24, 2021

Healthcare B2B marketing calls for continuous evaluation and adjustment to be sure you’re moving in the right direction. Follow these 5 tips.

home medical care
If Home-Based Care Is The Future, How Do We Get There?
July 27, 2021

Providers continue to demonstrate that home-based medical care can achieve better value, but stakeholders must overcome these existing barriers.

healthcare marketing
How To Strengthen Your Brand In Today’s Healthcare Market
July 22, 2021

A strong brand can lay the foundation for long-term growth that’s capable of withstanding harsh headwinds. Find out how to make your healthcare brand stronger.

Healthcare Marketing Consultants
Markets For Health: 3 Realities That Lack Common Sense
July 13, 2021

The healthcare industry can point to many failures, including perverse incentives, siloed data, and resistance to change. But the worst malfunction of all is disregard for the consumer.

News

Canton & Company Executives Named to Board of Directors for Monarch Health Solutions
August 4, 2021

New joint venture focused on improving the health of communities to benefit from expertise of C-suite leaders BALTIMORE – August 4, 2021 – Canton & Company (Canton), a leading healthcare growth and innovation firm, today announced that three of its

Pandemic Response Strategists
In the news: Oglethorpe University Welcomes Students Back to Campus with Help from Canton & Company
February 2, 2021

The university’s multifaceted pandemic response framework has kept students and staff safe on campus When Oglethorpe University made the decision to open its campus to residential students during the fall semester, leaders partnered with Canton & Company to develop the university’s

Dr. William Streck Headshot
Healthcare Industry Leader Dr. William Streck Joins Canton & Company as Chief Clinical Officer
September 15, 2020

Nationally-recognized physician executive leader to power client growth initiatives with clinical perspective and more than three decades of success in healthcare innovation and reform BALTIMORE – Sept. 15, 2020 – Canton & Company, a leading healthcare growth and innovation firm,

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future
April 22, 2020

Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm, today released a new white paper exploring

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers
March 27, 2020

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council (IRC)

Jefferson College of Population Health Taps Don McDaniel as First Entrepreneur-in-Residence
June 11, 2019

PHILADELPHIA, Pa., and BALTIMORE, Md., June 11, 2019 – The Jefferson College of Population Health, part of Philadelphia’s Thomas Jefferson University, today announced it has named Don McDaniel as its first Entrepreneur-in-Residence. McDaniel, a longtime healthcare executive, is CEO of Canton

Dennis Tkach PhD Joins Canton & Company as Chief Consulting and Research Officer
May 21, 2019

Healthcare growth & strategy firm expands leadership team, capabilities with industry expert BALTIMORE, Md., May 21, 2019 – Canton & Company, a healthcare growth and innovation firm, today announced the addition of Dennis Tkach Ph.D. to its leadership team. Tkach

Canton & Company Releases 2019 Healthcare Predictions
January 15, 2019

BALTIMORE, Md., Jan. 15, 2019 – Canton & Company, a healthcare growth and innovation services firm, today released predictions on the future of healthcare from five pioneering leaders in the industry. The 2019 Healthcare Predictions paper delivers perspectives from CEOs/

Resources

Healthcare Delivery Systems
How Healthcare Delivery Systems Will Recalibrate Their Futures
May 18, 2021

Delivery systems must recalibrate to focus on tech-enabled care that addresses whole-person health and meets consumer expectations. In this complimentary white paper, Canton & Company unpacks the post-pandemic future.

University Welcomes Students Back to Campus With Pandemic Strategic Plan
March 2, 2021

Oglethorpe University partnered with Canton & Company on a strategic approach and detailed plan to safely open its campus for fall semester 2020 during the COVID-19 pandemic.

Senior Citizen Participating in Telehealth Session
Finding the “Next Normal:” FQHC Resilience During the COVID-19 Pandemic
April 22, 2020

Federally Qualified Health Centers (FQHCs) face unique challenges as critical healthcare lifelines for more than 28 million Americans, many in areas hit especially hard by the economic impacts of COVID-19. Canton & Company interviewed a number of FQHC leaders to

2019 Healthcare Predictions
January 15, 2019

Canton & Company’s 2019 Healthcare Predictions features leading experts sharing their views on what to expect in the industry throughout this year. Among the trends cited are the continued movement of care from institutional settings to the community and the

The Best Market Opportunities in Healthcare: Four Trends to Watch
September 4, 2018

It’s taken decades, but the U.S. healthcare system is finally having to stand up to real market forces – economic and social. Fed up with spiraling costs and declining value, champions for a vibrant, market-based industry have generated enough momentum

The Smart Health Market: Breaking the Sickness Business
September 4, 2018

This infographic illustrates what it means for the industry to shift its focus from sick care to health status. Let’s reshape the industry to something smart.

Average Cost of Care by Healthcare Setting
September 4, 2018

Healthcare costs can vary greatly based on where we choose to receive it. Understanding these differences can help us be smarter consumers – playing an important role in the Smart Health Market.

Consumer Dissatisfaction with Healthcare
September 4, 2018

The voice of consumers comes through loud and clear as they express their dissatisfaction with the current healthcare experience. It’s time for better service, convenience, lower costs, and transparency.