Blog

healthcare consumers generation
Generational Preferences Drive Healthcare’s Next Move
July 7, 2022

Healthcare businesses must get out in front of demographic shifts with a market-driven strategy for boomers, Gen X, millennials, and the youngest generations.

Healthcare market data
Who’s Eating Your Lunch? Healthcare Incumbents Take Note!
June 28, 2022

Fail to keep up, and you could be beat by healthcare's disrupters. Find out how private equity, retailers, and the aging of America are changing the market.

3 Surprising Headwinds in Value-Based Care
3 Surprising Headwinds in Value-Based Care
May 6, 2022

Beyond the refinement of alternative payment models, there are additional headwinds putting a serious drag on the forward progress of value-based care.

Infographic: 6 Drivers of Health at Home
April 26, 2022

FREE INFOGRAPHIC Here’s a quick look at the industry forces driving the “health@home” trend. In this infographic, we also cover nine current models and the emerging potential of home-centered care for Medicare services. If you’re trying to make sense of

Value-Based Care Infographic
Infographic: 7 Things to Know About the ROI of Value-Based Care
April 26, 2022

FREE INFOGRAPHIC While more than 60 percent of payments to healthcare service providers in 2020 were tied to value in some way, the industry hasn’t reached a genuine tipping point in value-based care just yet. At the same time, it’s

Ways Health IT is Critical to Success in Value Based Care
3 Ways Health IT is Critical to Success in Value-Based Care
April 18, 2022

A proactive health IT strategy is crucial for fostering better outcomes, delivering excellent patient experiences, and reaping the rewards of value-based care.

Healthcare leaders discussing strategy
Why Health at Home is a Smart Investment
March 31, 2022

Health-at-home offers ample opportunity for growth. This white paper outlines all the reasons why investing now makes sense.

Medical Insights & Innovation
Canton & Company Delivers Sophisticated Market Intelligence: ALN Medical Management
March 29, 2022

VIDEO: Watch as leaders of ALN Medical Management describe the deep market intelligence Canton delivered.

Market Growth Strategy
Canton & Company Provides Target-Market Growth Strategy: Direct Supply
March 1, 2022

VIDEO: Kurt Chamberlin, Program Development Marketing Manager of Direct Supply, describes how Canton uncovered deep market insights.

News

healthcare business development
Canton & Company Names Jim Rose to Vice President of Corporate Development
July 18, 2022

Jim Rose has been named Vice President of Corporate Development to direct enterprise expansion for Canton & Company and Monarch Health Solutions.

Nicole Althaus - Chief Marketing Officer
Canton & Company Names Nicole Althaus to Chief Marketing Officer Role
March 3, 2022

BALTIMORE, MD –March 3, 2022 – Canton & Company, a leading healthcare strategy, growth, and performance solutions firm, today announced that Nicole Althaus will lead end-to-end branding, product design, and marketing innovation for Canton and its clients as Chief Marketing

Canton & Company Names Sharon Harder to Home and Community Care Executive Role
December 14, 2021

Nationally-recognized expert joins healthcare growth services firm to support market demand for health at home expertise BALTIMORE – December 14, 2021 – Canton & Company, a leading healthcare growth and strategic services firm, today announced that Sharon Harder has joined

Healthcare Marketing Consultants
Canton & Company Executives Named to Board of Directors for Monarch Health Solutions
August 4, 2021

New joint venture focused on improving the health of communities to benefit from expertise of C-suite leaders BALTIMORE – August 4, 2021 – Canton & Company (Canton), a leading healthcare growth and innovation firm, today announced that three of its

Pandemic Response Strategists
In the news: Oglethorpe University Welcomes Students Back to Campus with Help from Canton & Company
February 2, 2021

The university’s multifaceted pandemic response framework has kept students and staff safe on campus When Oglethorpe University made the decision to open its campus to residential students during the fall semester, leaders partnered with Canton & Company to develop the university’s

Dr. William Streck Headshot
Healthcare Industry Leader Dr. William Streck Joins Canton & Company as Chief Clinical Officer
September 15, 2020

Nationally-recognized physician executive leader to power client growth initiatives with clinical perspective and more than three decades of success in healthcare innovation and reform BALTIMORE – Sept. 15, 2020 – Canton & Company, a leading healthcare growth and innovation firm,

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future
April 22, 2020

Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm, today released a new white paper exploring

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers
March 27, 2020

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council (IRC)

Resources

Infographic: 6 Drivers of Health at Home
April 26, 2022

FREE INFOGRAPHIC Here’s a quick look at the industry forces driving the “health@home” trend. In this infographic, we also cover nine current models and the emerging potential of home-centered care for Medicare services. If you’re trying to make sense of

Value-Based Care Infographic
Infographic: 7 Things to Know About the ROI of Value-Based Care
April 26, 2022

FREE INFOGRAPHIC While more than 60 percent of payments to healthcare service providers in 2020 were tied to value in some way, the industry hasn’t reached a genuine tipping point in value-based care just yet. At the same time, it’s

Healthcare leaders discussing strategy
Why Health at Home is a Smart Investment
March 31, 2022

Health-at-home offers ample opportunity for growth. This white paper outlines all the reasons why investing now makes sense.

Home Healthcare Strategy Book
The Hospital CEO’s Guide to a Care at Home Strategy
January 10, 2022

FREE E-BOOK While medical care delivered to patients in their homes isn’t an entirely new concept, hospitals and health systems must build a timely strategy to facilitate the delivery of a much broader range of services outside of the hospital’s

Healthcare Delivery Systems
How Healthcare Delivery Systems Will Recalibrate Their Futures
May 18, 2021

Delivery systems must recalibrate to focus on tech-enabled care that addresses whole-person health and meets consumer expectations. In this complimentary white paper, Canton & Company unpacks the post-pandemic future.

University Welcomes Students Back to Campus With Pandemic Strategic Plan
March 2, 2021

Oglethorpe University partnered with Canton & Company on a strategic approach and detailed plan to safely open its campus for fall semester 2020 during the COVID-19 pandemic.

Senior Citizen Participating in Telehealth Session
Finding the “Next Normal:” FQHC Resilience During the COVID-19 Pandemic
April 22, 2020

Federally Qualified Health Centers (FQHCs) face unique challenges as critical healthcare lifelines for more than 28 million Americans, many in areas hit especially hard by the economic impacts of COVID-19. Canton & Company interviewed a number of FQHC leaders to

2019 Healthcare Predictions
January 15, 2019

Canton & Company’s 2019 Healthcare Predictions features leading experts sharing their views on what to expect in the industry throughout this year. Among the trends cited are the continued movement of care from institutional settings to the community and the