Blog

Canton & Company Elevates Strategic Planning for Integrated Health System: Arnot Health
January 6, 2022

VIDEO: Arnot Health President and CEO Jonathan Lawrence describes how Canton refined the health system's service-line strategy.

healthcare advisory services
7 Key Learnings From 2021 For Healthcare Leaders
December 17, 2021

Consider the lessons from 2021 and this guidance from Canton senior leaders for addressing healthcare's key challenges in 2022.

health IT marketing
How Health IT Companies Can Solve Top Marketing Challenges
November 18, 2021

If you’re struggling to make yourself seen and heard, check out these effective strategies for marketing in the competitive health IT space.

health IT marketing
Top 5 Strategic Considerations for the Evolving Health IT Landscape
November 11, 2021

Strategic plans for health IT businesses must lean more on quantified market insight and less on hopeful ideas

hospital FFS
3 Essentials for the Hospital of the Future
November 4, 2021

The hospital of the future will only succeed when it pivots to reach patients in a variety of settings in the most cost-effective way. See 3 must-haves here.

consumerism healthcare
Markets For Health: 3 Ways to Repair Our Broken System
October 12, 2021

We can create a more functional healthcare market by considering three principles: Consumer first; transparency; and freedom to innovate.

remote patient monitoring
What is the Potential of Remote Patient Monitoring?
October 5, 2021

Consumers want remote patient monitoring, and providers are embracing it. Find out if RPM investment has growth potential.

healthcare investment
3 Healthcare Sectors On Every Investor’s Watchlist
September 28, 2021

Healthcare deal targets must have a sustainable forecast that can withstand a variety of market uncertainties. Here are 3 segments of interest.

healthcare asset targets
What You’re Probably Overlooking in Your 100-Day Plan
September 14, 2021

Healthcare private equity firms might find 100-day plans extending into longer time frames. With the right perspective, you can zero in on your top priorities.

News

Canton & Company Names Sharon Harder to Home and Community Care Executive Role
December 14, 2021

Nationally-recognized expert joins healthcare growth services firm to support market demand for health at home expertise BALTIMORE – December 14, 2021 – Canton & Company, a leading healthcare growth and strategic services firm, today announced that Sharon Harder has joined

Healthcare Marketing Consultants
Canton & Company Executives Named to Board of Directors for Monarch Health Solutions
August 4, 2021

New joint venture focused on improving the health of communities to benefit from expertise of C-suite leaders BALTIMORE – August 4, 2021 – Canton & Company (Canton), a leading healthcare growth and innovation firm, today announced that three of its

Pandemic Response Strategists
In the news: Oglethorpe University Welcomes Students Back to Campus with Help from Canton & Company
February 2, 2021

The university’s multifaceted pandemic response framework has kept students and staff safe on campus When Oglethorpe University made the decision to open its campus to residential students during the fall semester, leaders partnered with Canton & Company to develop the university’s

Dr. William Streck Headshot
Healthcare Industry Leader Dr. William Streck Joins Canton & Company as Chief Clinical Officer
September 15, 2020

Nationally-recognized physician executive leader to power client growth initiatives with clinical perspective and more than three decades of success in healthcare innovation and reform BALTIMORE – Sept. 15, 2020 – Canton & Company, a leading healthcare growth and innovation firm,

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future
April 22, 2020

Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm, today released a new white paper exploring

Home Care Providers Marketing Services - AAHCM - Canton & Company
Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers
March 27, 2020

Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council (IRC)

Jefferson College of Population Health Taps Don McDaniel as First Entrepreneur-in-Residence
June 11, 2019

PHILADELPHIA, Pa., and BALTIMORE, Md., June 11, 2019 – The Jefferson College of Population Health, part of Philadelphia’s Thomas Jefferson University, today announced it has named Don McDaniel as its first Entrepreneur-in-Residence. McDaniel, a longtime healthcare executive, is CEO of Canton

Dennis Tkach PhD Joins Canton & Company as Chief Consulting and Research Officer
May 21, 2019

Healthcare growth & strategy firm expands leadership team, capabilities with industry expert BALTIMORE, Md., May 21, 2019 – Canton & Company, a healthcare growth and innovation firm, today announced the addition of Dennis Tkach Ph.D. to its leadership team. Tkach

Resources

eBook cover
The Hospital CEO’s Guide to a Care at Home Strategy
January 10, 2022

FREE E-BOOK While medical care delivered to patients in their homes isn’t an entirely new concept, hospitals and health systems must build a timely strategy to facilitate the delivery of a much broader range of services outside of the hospital’s

Healthcare Delivery Systems
How Healthcare Delivery Systems Will Recalibrate Their Futures
May 18, 2021

Delivery systems must recalibrate to focus on tech-enabled care that addresses whole-person health and meets consumer expectations. In this complimentary white paper, Canton & Company unpacks the post-pandemic future.

University Welcomes Students Back to Campus With Pandemic Strategic Plan
March 2, 2021

Oglethorpe University partnered with Canton & Company on a strategic approach and detailed plan to safely open its campus for fall semester 2020 during the COVID-19 pandemic.

Senior Citizen Participating in Telehealth Session
Finding the “Next Normal:” FQHC Resilience During the COVID-19 Pandemic
April 22, 2020

Federally Qualified Health Centers (FQHCs) face unique challenges as critical healthcare lifelines for more than 28 million Americans, many in areas hit especially hard by the economic impacts of COVID-19. Canton & Company interviewed a number of FQHC leaders to

2019 Healthcare Predictions
January 15, 2019

Canton & Company’s 2019 Healthcare Predictions features leading experts sharing their views on what to expect in the industry throughout this year. Among the trends cited are the continued movement of care from institutional settings to the community and the

The Best Market Opportunities in Healthcare: Four Trends to Watch
September 4, 2018

It’s taken decades, but the U.S. healthcare system is finally having to stand up to real market forces – economic and social. Fed up with spiraling costs and declining value, champions for a vibrant, market-based industry have generated enough momentum

The Smart Health Market: Breaking the Sickness Business
September 4, 2018

This infographic illustrates what it means for the industry to shift its focus from sick care to health status. Let’s reshape the industry to something smart.

Average Cost of Care by Healthcare Setting
September 4, 2018

Healthcare costs can vary greatly based on where we choose to receive it. Understanding these differences can help us be smarter consumers – playing an important role in the Smart Health Market.