Elite communicator, passionate marketer, simplifier of the complicated, and all-American dog lover

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Kathleen Hertzog

Chief Marketing Officer


In her role as Chief Marketing Officer, Kathleen leads Canton & Company’s marketing, communications, brand development, and public relations, as well as its client-facing marketing practice.

A healthcare marketing leader, she has more than 20 years of experience creating integrated strategies designed to achieve critical business goals. Her deep expertise includes go-to-market planning and execution, content marketing, thought leadership, corporate communications, PR and analyst relations.

During more than two decades in the healthcare industry, Kathleen’s work has focused on population health, health information exchange, administrative simplification/ HIPAA, interoperability, revenue cycle management, and artificial intelligence (AI). She’s also a noted champion for value-based healthcare, having published several research studies and thought leadership pieces on the subject, with her work cited extensively by industry media organizations, such as Health Data Management, Modern Healthcare, Healthcare IT News, and Managed Healthcare Executive.

Kathleen honed her expertise in healthcare marketing and communications at companies including Optum, Envoy (now Change Healthcare), and Availity, and has worked with a diverse range of clients including Anthem, Humana, McKesson, Target, and providers of all sizes.

She believes in the power of an outstanding client experience for elevating brands, that thoughtful planning paves the way for flawless execution, and simplicity is the key to great messaging. She also believes health should be approached holistically, the millennial generation is changing the game, and pets are the secret to a happy life.

Leadership Team

Don McDaniel


Brent T. Feorene

Chief Transformation Officer

Dennis Tkach, PhD

Chief Operating Officer

Greg Calvitt

Chief Financial Officer

Joe Reilly

Chief Technology Innovation Officer

Kathleen Hertzog

Chief Marketing Officer

William Streck, MD

Chief Clinical Officer