Chief Marketing Officer
GM, Integrated Marketing
In her role as Chief Marketing Officer and GM, Integrated Marketing, Nicole leads Canton & Company’s marketing, communications, brand development, and public relations, as well as its client-facing marketing practice.
Nicole is a creative and strategic thinker with a demonstrated ability to effectively develop, position, market, and lead products to drive top-line sales growth success. With over 25 years of healthcare product and marketing experience, she brings strong technical aptitude and ability of communicating vision to all levels. Nicole has a strong product-owner discipline to lead technical product and business teams on/offshore — delivering clinical business intelligence, mobile telehealth solutions, and digital consumer health activation products for a wide range of companies.
Leveraging her pragmatic marketing, product portfolio management skills, and passion for digital user experience, she has launched several data-driven, personalized product solutions into the market for providers, payers, and patients. She has expertise in clinical business intelligence solutions, SaaS/PaaS clinical solutions, population health, personal health record data, omnichannel/multi-modal ecosystems, and new go-to-market strategies. Nicole has spent a great deal of her career in product innovation as a resourceful problem solver and ideation leader, leveraging human-centered design (HCD), lean methodologies, and validation methods to bring concepts to market.
Prior to her role as Chief Marketing Officer, Nicole was Canton & Company’s VP of Marketing & Productization, where she led go-to-market strategy for Monarch Health Solutions and for a number of Canton clients. Before joining Canton, Nicole was Senior Director of Product Innovation with Matrix Medical Network. There, she was responsible for the development and launch of their in-home COVID-19 testing software and employer-based onsite clinics.
An industry veteran, Nicole has held leadership roles at United Health Group/ Optum, Vigilanz Corporation, SureScripts, Healthmine, and Nonin Medical. When she’s not thinking of innovative ways to grow our clients’ business, Nicole can be found cheering for her son and daughter in their collegiate sports.