Strategy & Execution

Through our Strategy & Execution practice, clients receive a roadmap for business success, along with a team dedicated to ensuring success is achieved. Unlike firms that hand off a set of ideas and walk away, Canton & Company stays engaged throughout your journey, helping you accelerate around corners, avoid roadblocks, and find the fast lane whenever possible.

B2B Healthcare Marketing & Consulting Services

Business planning

We assess your current strategy against a backdrop of where the market is headed, making recommendations for strategic shifts, pivots, and expansions.

Product strategy

Create what the market needs today and tomorrow. Combine internal development with meaningful partnerships and acquisitions for a winning product roadmap.

Business development

Put new and existing products to work in ways that expand your markets, audiences, and revenue opportunities.

Marketing & Communications

We’re passionate about marketing and creating amazing client experiences to drive growth. We also understand the needs of clients can vary greatly. That’s why our Marketing & Communications engagements always start with a discovery period, to mobilize us around your goals, and help identify areas of strength and need in terms of your growth vision. Those insights inform a unique marketing plan that puts you on the fast path to growing your business.

Strategy & go-to-market

Deploy go-to-market strategies based on data and intelligence and complemented with powerful campaigns.

Marketing communications

Take audience engagement to the next level with content, thought leadership, creative, events, digital, and more.

Brand development

From new identities to established players, our team delivers a brand experience that sets you apart from the competition.

Business & Performance

Sometimes even successful businesses find they are at crossroads. Operationally, they may find they are being outpaced by competitors – known and new – who are delivering more, faster and more efficiently. Or, they may be in the midst of restructuring the business and leadership to meet the evolving needs of the market.

Performance improvement

Simplify operations and reduce waste through pre-vetted technologies and expert process improvements.

Talent & interim leadership

Tap our professional network for interim executive direction or fresh leadership that keeps the business moving forward.

Turnaround & restructuring

From full corporate turnarounds to focused areas of concentration, our team helps tackle the performance barriers preventing you from achieving your goals.

Innovation & Ventures

In keeping with our mission to speed the transition of the healthcare industry to a market-based economy, we invest in helping entrepreneurs, companies, and investors explore and fund ventures and innovations that advance the smart health market.

Investment evaluation

Make informed investment decisions with guidance from industry experts.

Capital formation

Connect with capital partners poised to move your venture forward.

Venture startup

Accelerate speed to market with advisory services, fractional leadership, and operating support services.