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Demystifying Innovation

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Evolution of the Smart Health Market

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Smart Health Market

Will Hospice Thrive as a Benefit Under Medicare Advantage?

The Center for Medicare and Medicaid Innovation (CMMI) continues to develop new concepts and test new ideas to improve the way care is delivered in this country. We think it’s...

Consumerism

Consumer Opinion of Healthcare Will Shape 2020 Election

If you listen closely, you can hear the voice of the consumer getting louder. And as the 2020 election nears, the volume will likely grow to a roar that simply...

Marketing

HIMSS 2019: Treat it Like an Investment (or don’t go)

If you’re in healthcare, you know HIMSS. It’s the largest healthcare IT conference in the world, attracting tens of thousands of attendees and exhibitors every year. It’s incredibly well run,...

Marketing

Top Healthcare B2B Marketing Strategies

Growing a healthcare business is hard work. In fact, it can be exhausting. But it can also be exhilarating and fun if you have – among other things – the...

Point of View

Business Incentives Will Fuel Healthcare Interoperability

Recently, the White House Office of American Innovation hosted an event focused on healthcare interoperability, citing “citizen access to health records and interoperability a top priority.” It’s encouraging news for...

Point of View

$30B Spent on Healthcare Marketing: What you need to know

Ugh. That was our reaction to a recent article in Kaiser Health News. Just to be clear, we are big fans of Kaiser Health News and of responsible marketing. Our...

News

Canton & Company Releases 2019 Healthcare Predictions

BALTIMORE, Md., Jan. 15, 2019 – Canton & Company, a healthcare growth and innovation services firm, today released predictions on the future of healthcare from five pioneering leaders in the...

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