Patients Get Creative to Get What They Want
Necessity is the mother of invention, according to ancient Greek philosopher Plato. But we might argue that wants — not just needs or necessities — are giving rise to a...
We’re a group of creative healthcare leaders with more than 100 years of experience in B2B strategy, growth, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive.
We encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding. We created Canton & Company to make sure they would.
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Who We Serve
Providers
Protecting the good work you do today, while building a foundation that ensures you thrive tomorrow, requires new strategies, tools, and knowledge. Our team accelerates your ability to master value-based models, grow revenue, and exceed consumer expectations for results and service.
Health Plans/ Risk-Bearing Entities
As an organization taking on risk in today’s healthcare environment, you face more than just concerns with managing medical loss ratios or juggling multiple risk arrangements. You face cost pressures, policy changes, and emerging threats from new market entrants. Canton & Company helps you envision your place in the new health economy, paves the best path using innovation, growth, and operational excellence, and guides you down it.
Tech-Enabled Service Providers
Advancing a service solution in healthcare demands a keen understanding of the market both nationally and regionally. It also takes a team with the knowledge, skills, and connections to implement the fastest path to gaining market share and scaling your business. Our team delivers the insights, strategies, and tactics needed to move you forward quickly and secure your place as a leader in the market-driven health economy.
Technology Vendors
Getting traction in a market crowded with technology solutions requires deep market understanding, the right positioning, flawless execution, and access to a powerful network of growth agents. Engage us to elevate your market position and connect you with prospective clients, partners, and capital – all designed to accelerate your growth.
Investors
Finding that optimal healthcare investment opportunity calls for a comprehensive understanding of the market today and tomorrow, as well as the ability to dissect the specific product or service being considered. Canton & Company provides the depth and breadth of knowledge needed to source and make sound investment decisions.
Entrepreneurs
Taking an idea from concept to market demands market understanding, commitment, and excellence. Nothing is more satisfying than seeing an idea exceed its potential and deliver results that improve healthcare. Our team works with you to develop a winning strategy and go-to-market plan, while ensuring a solid operating infrastructure and access to capital.