About Us
Our Story
We’re a group of creative healthcare leaders with more than 100 years of experience in B2B strategy, growth, marketing, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive. We also encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding.
We created Canton & Company to make sure they would.
What We Do
As healthcare growth catalysts, we help providers, vendors, payers, investors, and other organizations develop the fastest path to sustainable success in the evolving value-based landscape. Our comprehensive suite of growth services includes Strategy & Execution, Marketing & Communications, Performance & Business Transformation, and Innovation & Ventures.
We’re not just advisors and consultants, we’re doers. From overall business strategy and growth acceleration, to marketing, operational performance improvement, and innovation, we fill the gaps holding good companies back from being great successes.
Our Approach
Our approach is simple.
Whether it’s a complex corporate pivot, growth strategy, or other arrangement, we implement an easy-to-follow process designed to speed results.
Discover
We get to know you and your business
Develop
We develop a plan in collaboration with you, to achieve your objectives
Deploy
We put the plan into action
Measure
We measure the progress
Refine
We make continuous refinements to ensure your best results
Leadership Team
Don McDaniel
CEO
Brent T. Feorene
Chief Operating Officer
Dennis Tkach
Chief Research & Consulting Officer
Greg Calvitt
Chief Financial Officer
Joe Reilly
Chief Technology Innovation Officer
Kathleen Hertzog
Chief Marketing Officer
Tim Weldon
Chief Development Officer
Latest musings
COVID-19: The Case for Propelling Healthcare Forward
Life is always interesting. Just a few months ago I was living through the bitter disappointment of the Baltimore Ravens losing a heavily favored playoff game to the Tennessee Titans. Today, I’m sheltering in place wondering when the grocery store will get another...
Canton & Company Partners with AAHCM to Deliver Services to Home Care Providers
Healthcare experts offer support to providers serving some of the country’s most vulnerable Baltimore, Md., March 26, 2020 – Canton & Company, a leading healthcare growth and innovation services firm, announced today it has joined the Industry Relations Council...
Four Ways the COVID-19 Pandemic Response is Accelerating Consumer-centered Care
The COVID-19 pandemic has caused unprecedented disruption to the status quo around the world. We’re sheltering in place, practicing social distancing, and working and schooling from home where possible, among other changes. The impact on U.S. healthcare has been...