About Us
Our Story
We’re a group of creative healthcare leaders with more than 100 years of experience in B2B strategy, growth, marketing, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive. We also encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding.
We created Canton & Company to make sure they would.
What We Do
As healthcare growth catalysts, we help providers, vendors, payers, investors, and other organizations develop the fastest path to sustainable success in the evolving value-based landscape. Our comprehensive suite of growth services includes Strategy & Execution, Marketing & Communications, Performance & Business Transformation, and Innovation & Ventures.
We’re not just advisors and consultants, we’re doers. From overall business strategy and growth acceleration, to marketing, operational performance improvement, and innovation, we fill the gaps holding good companies back from being great successes.
Our Approach
Our approach is simple.
Whether it’s a complex corporate pivot, growth strategy, or other arrangement, we implement an easy-to-follow process designed to speed results.
Discover
We get to know you and your business
Develop
We develop a plan in collaboration with you, to achieve your objectives
Deploy
We put the plan into action
Measure
We measure the progress
Refine
We make continuous refinements to ensure your best results
Leadership Team
Don McDaniel
CEO
Brent T. Feorene
Chief Operating Officer
Dennis Tkach
Chief Research & Consulting Officer
Greg Calvitt
Chief Financial Officer
Joe Reilly
Chief Technology Innovation Officer
Kathleen Hertzog
Chief Marketing Officer
Tim Weldon
Chief Development Officer
Latest Content
The COVID Era is Reshaping Healthcare Consumer Behaviors…Is the U.S. Healthcare System Ready To Adapt?
If COVID-19 has taught us anything, it’s how to adapt and find new ways to live amidst a global pandemic. Just as the pandemic is reshaping the economy and our way of life, it’s changing how consumers are utilizing and modifying the healthcare system to better meet...
Finding the “Next Normal:” FQHC Resilience During the COVID-19 Pandemic
Federally Qualified Health Centers (FQHCs) face unique challenges as critical healthcare lifelines for more than 28 million Americans, many in areas hit especially hard by the economic impacts of COVID-19. Canton & Company interviewed a number of FQHC leaders to...
Canton & Company White Paper Reveals How FQHCs are Dealing with COVID-19 and Preparing for the Future
Research and interviews with health center CFOs provide practical guidance for healthcare organizations today and post-pandemic BALTIMORE, Md., April 23, 2020 – Canton & Company, a leading healthcare growth and marketing services firm, today released a new white...