Our Story

We’re a group of creative healthcare leaders with more than 100 years of experience in strategy, growth, marketing, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive. We also encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding.

We created Canton & Company to make sure they would.

What We Do

As healthcare growth catalysts, we help providers, vendors, payers, investors, and other organizations develop the fastest path to sustainable success in the evolving value-based landscape. Our comprehensive suite of growth services includes Strategy & Execution, Marketing & Communications, and Performance & Business Transformation.

We’re not just advisors and consultants, we’re doers. From overall business strategy and growth acceleration, to marketing, operational performance improvement, and innovation, we fill the gaps holding good companies back from being great successes.

Our Approach

Our approach is simple.
Whether it’s a complex corporate pivot, growth strategy, or other arrangement, we implement an easy-to-follow process designed to speed results.

Discover

We get to know you and your business

Develop

We develop a plan in collaboration with you, to achieve your objectives

Deploy

We put the plan into action

Measure

We measure the progress

Refine

We make continuous refinements to ensure your best results

Leadership Team

Don McDaniel

CEO

Sherry Anderson

Chief Operating Officer

Greg Calvitt

Chief Financial Officer