About Us
Our Story
We’re a group of creative healthcare leaders with more than 100 years of experience in B2B strategy, growth, marketing, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive. We also encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding.
We created Canton & Company to make sure they would.
What We Do
As healthcare growth catalysts, we help providers, vendors, payers, investors, and other organizations develop the fastest path to sustainable success in the evolving value-based landscape. Our comprehensive suite of growth services includes Strategy & Execution, Marketing & Communications, Performance & Business Transformation, and Innovation & Ventures.
We’re not just advisors and consultants, we’re doers. From overall business strategy and growth acceleration, to marketing, operational performance improvement, and innovation, we fill the gaps holding good companies back from being great successes.
Our Approach
Our approach is simple.
Whether it’s a complex corporate pivot, growth strategy, or other arrangement, we implement an easy-to-follow process designed to speed results.
Discover
We get to know you and your business
Develop
We develop a plan in collaboration with you, to achieve your objectives
Deploy
We put the plan into action
Measure
We measure the progress
Refine
We make continuous refinements to ensure your best results
Leadership Team
Don McDaniel
CEO
Brent T. Feorene
Chief Transformation Officer
Dennis Tkach
Chief Operating Officer
Greg Calvitt
Chief Financial Officer
Joe Reilly
Chief Technology Innovation Officer
Kathleen Hertzog
Chief Marketing Officer
Tim Weldon
Chief Development Officer
William Streck, MD
Chief Clinical Officer
Latest Content
3 Ways Providers Can Win With Value-Based Models
Most industry experts agree that value-based payment models will define the future of healthcare in part because they reimburse providers for appropriate management of patients, rather than just the volume of patients they serve....
Why Private Equity Is Playing The Long Game In Healthcare Now
As private equity (PE) firms continue to revise their investment strategies, one pattern seems to be emerging: Many are playing the long game in the healthcare market. And healthcare has some unique features that naturally lend themselves to the long game. For one,...
Private Equity Remains Active In These Healthcare Subsegments
Despite the global pandemic, 2020 deal activity flourished among private equity (PE) investors in healthcare. The market’s resilience during economic downturns has made it particularly attractive to PE firms, especially those with substantial amounts of dry powder....