About Us
Our Story
We’re a group of creative healthcare leaders with more than 100 years of experience in B2B strategy, growth, marketing, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive. We also encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding.
We created Canton & Company to make sure they would.
What We Do
As healthcare growth catalysts, we help providers, vendors, payers, investors, and other organizations develop the fastest path to sustainable success in the evolving value-based landscape. Our comprehensive suite of growth services includes Strategy & Execution, Marketing & Communications, Performance & Business Transformation, and Innovation & Ventures.
We’re not just advisors and consultants, we’re doers. From overall business strategy and growth acceleration, to marketing, operational performance improvement, and innovation, we fill the gaps holding good companies back from being great successes.
Our Approach
Our approach is simple.
Whether it’s a complex corporate pivot, growth strategy, or other arrangement, we implement an easy-to-follow process designed to speed results.
Discover
We get to know you and your business
Develop
We develop a plan in collaboration with you, to achieve your objectives
Deploy
We put the plan into action
Measure
We measure the progress
Refine
We make continuous refinements to ensure your best results
Leadership Team
Don McDaniel
CEO
Brent T. Feorene
Chief Transformation Officer
Dennis Tkach
Chief Operating Officer
Greg Calvitt
Chief Financial Officer
Joe Reilly
Chief Technology Innovation Officer
Kathleen Hertzog
Chief Marketing Officer
Tim Weldon
Chief Development Officer
William Streck, MD
Chief Clinical Officer
Latest Content
What Health Leaders Want From Private Equity Partners
Companies operating in the healthcare space often see their growth curves plateau at some point. In recent years, many have found that partnering with private equity (PE) is the best way to launch a new phase for their businesses, providing revenue opportunities as...
What Private Equity Looks For In Healthcare Investments
Healthcare is a resilient industry, and private equity (PE) has taken notice. As firms scour the market searching for attractive assets to add to their portfolios, PE investors have refined their targeting strategies. Specialization among PE firms has intensified....
5 Reasons Why Private Equity Loves Healthcare
The number of private equity (PE) investment firms has grown over the past decade, and those investors have become quite active in the healthcare sector. And with good reason. Healthcare offers the right mix of opportunity and resilience that attracts PE interest....