Our Services

We focus exclusively on accelerating the success of healthcare B2B businesses through four practice areas: strategy & execution, growth & go-to-market, performance & business transformation, and innovation & ventures.

Don McDaniel

Don McDaniel CEO

As the CEO of Canton & Company, Don engages with pioneering healthcare firms across the industry, all striving to win in the new health economy. A true market-maker, he focuses on advancing innovation, elevating market positions, and connecting complementary players to disrupt and reshape the industry.

An industry leader and serial entrepreneur with more than 25 years’ experience, Don has experienced the dysfunction of the industry from many seats. He has launched several healthcare businesses – including several industry-leading services firms – is a former hospital, health services, health information technology, and insurance industry executive, and an operating partner for a venture capital firm that acquired and operated health plans. Consistent across his diverse background is helping disruptive healthcare companies of all sizes and stages succeed through positioning, growth, talent acquisition, and scale.

Don is also a seasoned board member, executive advisor, investor, and fund raiser.  He is a recognized thought leader and health economist, and a sought-after speaker, writer, and facilitator. He has delivered hundreds of speeches, including many prominent keynote addresses across the industry, and has been featured on TV, radio, and as a debater, arguing free market healthcare principles in industry and public policy forums. 

Prior to founding Canton & Company, Don was the Founder, Chairman and CEO of Sage Growth Partners, Vice Chairman and Chairman of Continuum Health, CEO of Lighthouse Risk Solutions, SVP and General Manager, Consulting of Northrop Grumman Health IT, Operating Partner of Venture Health Partnership Group, President of Ascendia Healthcare Management, and Vice President, Business Strategy of Bon Secours Health System. He started his career as the founder and CEO of a physician practice management company and a partner in a healthcare strategy and information technology consulting firm.

Don also had the great privilege of teaching health economics for almost 20 years at Carey Business School and the Bloomberg School of Public Health, both of The Johns Hopkins University. 

He loves helping entrepreneurs and leaders innovate with their companies, is an unabashed Clayton Christensen and Milton Friedman devotee, a convicted believer in the power of markets, and committed to disrupting the old order to reshape the healthcare industry.

Brent T. Feorene

Brent T. Feorene Chief Operating Officer

A seasoned healthcare executive with more than 25 years of experience, Brent is nationally-recognized for his ability to advance winning business performance strategies across a variety of healthcare settings. At Canton & Company, he applies this expertise to ignite client transformation, empowering organizations to thrive in the new healthcare economy.   

Brent has worked extensively with health systems, accountable care organizations (ACOs), managed care organizations (MCOs), medical practices, home agencies, and community-based providers and service agencies, helping to create integrated delivery models that bridge the gap between location and service needs to ensure the right care is delivered at the right time in the right place.

Widely regarded as a thought leader on community-based care, Brent is a sought-after speaker and publisher on a variety of issues affecting the community-based care continuum. He has presented plenary sessions for Becker’s Hospital Review, the American Hospital Association, the American Geriatric Society, and the American Health Care Association, among others, and has written for numerous journals and periodicals including Hospitals & Health Networks, Modern Healthcare, Remington Report, and McKnight’s Long-Term Care News

Brent serves as Vice Chair for the Assisted Living/Non-Institutional Subcommittee of the Board for The Society for Post-Acute and Long-Term Care Medicine, the interim Executive Director of the American Association of Home Care Medicine, the practice management curriculum chair for educational offerings of the Home Center Care Institute, and is a preferred consultant for the National Association of Area Agencies on Aging (N4a). 

Prior to Canton & Company, Brent founded and was President of Colonnade Healthcare Solutions, and most recently held a leadership position at Health Dimensions Group, a national post-acute and senior living consulting and management firm. He received his Master’s in Business Administration with highest honors from The Weatherhead School of Management of Case Western Reserve University.

Brent believes in the power of community-based care to improve outcomes and lower costs, as well as the importance of creating a health system designed to help individuals age in place.

Kathleen Hertzog

Kathleen Hertzog Chief Marketing Officer

In her role as Chief Marketing Officer, Kathleen leads Canton & Company’s marketing, communications, brand development, and public relations, as well as its client-facing marketing practice.

A healthcare marketing leader, she has more than 20 years of experience creating integrated strategies designed to achieve critical business goals. Her deep expertise includes go-to-market planning and execution, content marketing, thought leadership, corporate communications, PR and analyst relations.

During more than two decades in the healthcare industry, Kathleen’s work has focused on population health, health information exchange, administrative simplification/ HIPAA, interoperability, revenue cycle management, and artificial intelligence (AI). She’s also a noted champion for value-based healthcare, having published several research studies and thought leadership pieces on the subject, with her work cited extensively by industry media organizations, such as Health Data Management, Modern Healthcare, Healthcare IT News, and Managed Healthcare Executive.

Kathleen honed her expertise in healthcare marketing and communications at companies including Optum, Envoy (now Change Healthcare), and Availity, and has worked with a diverse range of clients including Anthem, Humana, McKesson, Target, and providers of all sizes.

She believes in the power of an outstanding client experience for elevating brands, that thoughtful planning paves the way for flawless execution, and simplicity is the key to great messaging. She also believes health should be approached holistically, the millennial generation is changing the game, and pets are the secret to a happy life.

Tim Weldon

Tim Weldon Chief Development Officer

With an industry track record distinguished by 20+ years of sales, corporate development, and change management accomplishments, Tim brings exceptional insight and experience to his role at Canton & Company. A leader with a passion for helping companies create the fastest path to sustainable growth, Tim blends his deep market knowledge with strong financial and operational acumen to develop strategies that result in measurable improvements.

Complementing his growth and development expertise is an appreciation of strategic partnerships as accelerators of success. Tim’s roster of strong industry relationships helps clients forge long-term, mutually-beneficial alliances. With an ability to assess and understand business goals intrinsic to healthcare organizations, Tim can identify and mobilize the right partners to realize those goals, enabling him to connect a client’s strategic vision with real opportunity.

Organizations also benefit from Tim’s extensive background implementing successful turnaround strategies and delivering against key performance metrics. With the ability to assess business situations quickly and accurately, he helps organizations mobilize operations and activate tactical plans to achieve longer-term financial objectives.

Tim honed his expertise guiding healthcare companies to improve financial performance and achieve growth objectives during his tenure with companies including Universal Health Services, Inc., The Chartis Group, Wellcentive, and Continuum Health.

A deeply-knowledgeable advocate for population health and value-based care, he’s a trusted change agent committed to a healthcare industry that works for the consumer. Tim finds great satisfaction in successful collaborations and firmly believes that all ideas have value. He relies on the power of music as therapy for clearing the mind and is a strong proponent of singing in the car. 

Joe Reilly

Joe Reilly Chief Technology Innovation Officer

Having spent the past decade developing and implementing technology-based solutions to achieve business growth, Joe brings a fresh perspective to healthcare IT. As Chief Technology Innovation Officer for Canton & Company, he applies his expertise to help clients source and integrate technology solutions to solve their most pressing problems.

With an understanding that technology functions correctly only when combined with the right people and processes, Joe guides organizations through holistic evaluations of potential solutions, bridging the conversations between clinical, technical, and operational leaders. The process establishes clear expectations, stakeholder buy-in, and measurable goals – all critical to success.

Elevating his approach is a background in both the public and private sides of healthcare. Joe has collaborated with physicians, practice managers, hospitals, health systems, vendors, technologists, and health information exchanges, community-based organizations, Medicaid, policy makers, operational leaders and commercial payers. He is a subject matter expert in population health technologies, electronic health records, and patient engagement systems, to name a few.

With deep roots in collaborative care and a pulse on healthcare policy, Joe delivers more than technology insights. He helps clients achieve goals and satisfy requirements – whether for a value-based care contract, DSRIP program, or other relationship – using technology as a tool.

Prior to Canton & Company, Joe was Chief Information Officer for the Central New York Care Collaborative where he designed and implemented an IT infrastructure supporting more than 4,000 providers and community-based service organizations. He also held leadership roles with St. Joseph’s Hospital Health Center, HealtheConnections, and NexSched.

Joe counts his ability to translate complex requirements into results-oriented technology solutions among his greatest strengths. He believes in the integration of social and behavioral risk management to transform the industry. And when he’s not innovating in healthcare, you can find the avid sportsman spending time with family and friends in the Adirondack Mountains.