About Us

Our Story

We’re a group of creative healthcare leaders with more than 100 years of experience in B2B strategy, growth, marketing, operations, innovation, and investment. We’ve practiced in the provider, health plan, community health, and technology sectors. Throughout our experiences, we came to believe that healthcare in America must transition to a market-based industry to survive. We also encountered many promising businesses designed to thrive in this “smart health market” that weren’t succeeding.

We created Canton & Company to make sure they would.

About Healthcare Marketing & Consulting Firm

What We Do

As healthcare growth catalysts, we help providers, vendors, payers, investors, and other organizations develop the fastest path to sustainable success in the evolving value-based landscape. Our comprehensive suite of growth services includes Strategy & Execution, Marketing & CommunicationsPerformance & Business Transformation, and Innovation & Ventures.

We’re not just advisors and consultants, we’re doers. From overall business strategy and growth acceleration, to marketing, operational performance improvement, and innovation, we fill the gaps holding good companies back from being great successes.

Our Approach

Our approach is simple.
Whether it’s a complex corporate pivot, growth strategy, or other arrangement, we implement an easy-to-follow process designed to speed results.

Discover

We get to know you and your business

Develop

We develop a plan in collaboration with you, to achieve your objectives

Deploy

We put the plan into action

Measure

We measure the progress

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Refine

We make continuous refinements to ensure your best results

Leadership Team

Don McDaniel

Don McDaniel

CEO

Brent T. Feorene

Brent T. Feorene

Chief Operating Officer

Dennis Tkach

Dennis Tkach

Chief Research & Consulting Officer

Greg Calvitt

Greg Calvitt

Chief Financial Officer

Joe Reilly

Joe Reilly

Chief Technology Innovation Officer

Kathleen Hertzog

Kathleen Hertzog

Chief Marketing Officer

Tim Weldon

Tim Weldon

Chief Development Officer

Latest musings

Millennials Are Redefining Healthcare as We Know It
Millennials Are Redefining Healthcare as We Know It

There’s been some real disruption to the healthcare status quo in recent years and much of that change is in anticipation of millennial utilization. This on-demand, tech-savvy generation, now comprising the largest population segment in the country, is a driving force...

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Forecast Predicts Millennial Health Shock
Forecast Predicts Millennial Health Shock

When a storm is coming you can feel it in the air, and the stormy forecast for millennial health suddenly has everyone on high alert. Still in the midst of transitioning to value-based care, the healthcare industry could face unexpected turbulence adapting to...

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