VP, GM, Integrated Marketing
A creative-thinker turned marketing strategist, Dylan ensures successful commercialization and go-to-market strategies for Canton & Company’s valued clients.
Through the nexus of robust strategic marketing experience and aptness for creative storytelling, Dylan effectively positions organizations, services, and solutions by identifying uniqueness and championing disruption.
Over the past decade, Dylan has led successful multichannel marketing campaigns throughout the entire healthcare continuum including to payer organizations, community and national chain pharmacies, community health centers, providers, and patients.
Committed to supporting the strategic goals of organizations spanning many industries and specialties, Dylan has led collaborative marketing initiatives to generate sales enablement and product utilization with leading corporations such as McKesson, AmerisourceBergen, and Walmart.
Educated as a visual storyteller in professional media arts, Dylan leverages a unique perspective and vantage point to effectively “tell the story” of organizations through strategic planning, corporate communications, digital marketing, and multimedia production.
Prior to joining Canton & Company, Dylan served as Marketing Manager for SinfoníaRx, a national leader in medication therapy management, where he developed end-to-end creative marketing strategies to support growth of national payer relationships, continued product utilization, and patient engagement.
Dylan also served as Marketing Director for Tabula Rasa HealthCare (NASDAQ: TRHC), where he was responsible for the execution of strategic marketing campaigns to drive lead generation and customer retention across pharmacy, payer, and pharmaceutical business segments. A proclaimed “doer”, Dylan has also been recognized as an effective and collaborative leader of individuals who is committed to the shared success of teams, organizations, and partners.